Associate Professor Eric Louw
Associate Professor
School of Communication and Arts
+61 7 334 68292
Researcher biography
Eric Louw has previously worked for a number of South African universities, and run an NGO engaged in development work. Louw currently serves on the editorial boards of five journals and is a research Fellow at the University of South Africa. He has published widely in the fields of political communication, South African media and South African political discourse.
Publications
Books
Louw, Eric and Carah, Nicholas Media and society: production, content and participation. London, United Kingdom: Sage, 2015.
Lou, P. Erik Mediji i politički proces. Belgrade, Serbia: Fakultet političkih nauka, Univerzitet u Beogradu, 2013.
Louw, P. Eric and Milton, Viola C. New voices over the air: The transformation of the South African Broadcasting Corporation in a changing South Africa. New York , NY, U.S.A.: Hampton Press, 2012.
Louw, P. Eric Roots of the Pax Americana: Decolonization, development, democratization and trade. Manchester, U.K.: Manchester University Press, 2010.
Louw P.E. The media and political process 2nd ed. London, U.K. ; Los Angeles, U.S.A.: Sage, 2010.
Louw, P. Eric The media and political process. London: Sage, 2005.
Louw, P.E. The rise, fall, and legacy of apartheid first ed. Westport, Connecticut: Praeger, 2004.
Louw, P.E. Sydney Olympics and foreign attitudes towards Australia 1st ed. Gold Coast, Queensland: CRC Tourism, 2004.
Louw, E.P E. The Media and Cultural Production. London: Sage Publications, 2001.
Book Chapters
Louw, P. Eric (2017). Afrikaner Music and Identity Politics in Post-Apartheid South Africa: Bok van Blerk and the De la Rey Phenomenon. In Music as a Platform for Political Communication (pp. 89-108) Hersey, PA, United States: IGI Global. doi:10.4018/978-1-5225-1986-7.ch005
Louw, P. Eric (2017). Afrikaner music and identity politics in post-apartheid South Africa: Bok van Blerk and the De la Rey phenomenon. In Uche Onyebadi (Ed.), Music as a Platform for Political Communication (pp. 89-108) Hershey, PA, United States: IGI Global. doi:10.4018/978-1-5225-1986-7.ch005
Louw, P. Eric (2017). Die Medienlandschaft und öffentliche Meinuungsbildung in Südafrika in Zeiten der Transformation. In Dana de la Fonteine, Franziska Muller, Claudia Hofmann and Bernhard Leubolt (Ed.), Das Politische System Südafrikas (pp. 249-265) Wiesbaden, Germany: Springer-Verlag. doi:10.1007/978-3-531-19067-9_13
Louw, Paul Eric (2016). South African nation branding and the World Cup: promoting nationalism, nation branding, and the miracle nation discourse. In Zala Volcic and Mark Andrejevic (Ed.), Commercial nationalism: selling the nation and nationalizing the sell (pp. 147-161) New York, NY, United States: Palgrave MacMillan.
Louw, P. Eric (2016). When soft power success and "attractiveness" cannot be sustained: Zimbabwe and South Africa as case studies of the limits of soft power. In Naren Chitty, Li Ji, Gary D. Rawnsley and Craig Hayden (Ed.), The Routledge handbook of soft power (pp. 305-314) New York, NY United States: Routledge. doi:10.4324/9781315671185
Carah, Nicholas and Louw, Paul Eric (2015). The apologetic brand: building Australia's brand on a postcolonial apology. In Zala Volcic and Mark Andrejevic (Ed.), Commercial nationalism: selling the nation and nationalizing the sell (pp. 27-45) New York, NY, United States: Palgrave Macmillan.
Louw, Eric (2015). Visualized politics. In Tore Kristensen, Anders Michelsen and Frauke Wiegand (Ed.), Transvisuality: the cultural dimension of visuality. Volume 2: Visual organisations (pp. 101-113) Liverpool, United Kingdom: Liverpool University Press.
Louw, P. Eric (2015). History of anti-free market policies in South Africa. In Robert Leeson (Ed.), Hayek: A Collaborative Biography: Part II, Austria, America and the Rise of Hitler, 1899-1933 (pp. 141-158) London: Palgrave Macmillan.
Louw, P.Eric (2015). Soft power, being attractive to others, and nation branding in an epoch where the Pax Americana sets the pace. In H. Wasserman (Ed.), Reporting China in Africa. Media discourses on shifting geopolitics (pp. 141-148) London, United Kingdom: Routledge.
Louw, P. Eric (2011). Revisiting cultural imperialism. In Herman Wasserman (Ed.), Popular media, democracy and development in Africa (pp. 32-45) Abingdon, Oxon, United Kingdom: Routledge.
Louw, P. E. (2009). Mandela: Constructing global celebrity as a political tool. In Robert Clarke (Ed.), Celebrity colonialism: Fame, power and representation in colonial and postcolonial cultures (pp. 291-307) Newcastle upon Tyne, England: Cambridge Scholars Publishing.
Louw, Paul E. (2009). Afrikaner nationalism's holy day: From commemoration through hegemony to delegitimation. In David McCrone and Gayle McPherson (Ed.), National Days: Constructing and Mobilising National Identity (pp. 89-104) Hampshire, UK: Palgrave Macmillan.
Louw, P. Eric (2009). Reporting foreign places. In A. S. de Beer and J. C. Merrill (Ed.), Global journalism : Topical issues and media systems 5th ed. (pp. 153-164) Boston, U.S.A.: Pearson, Allyn and Bacon.
Volcic, Z. and Louw, P. E. (2007). Defining the other as irrational: Western coverage of the Balkans and the foundations of the Western Gaze. In M. Zlateva (Ed.), The Image of the Balkans (pp. xx-xx) Thessaloniki, Greece ; Sofia: Institute for Balkan Studies ; Unesco.
Louw, Eric (2006). Afrikaner and South African Black Nationalism: A Cultural Studies Perspective. In Tanya Lyons and Geralyn Pye (Ed.), Africa on a Global Stage (pp. 31--) Lawrenceville, NJ: Africa World Press.
Louw, E.P E. (2004). Journalists reporting from foreign places. In A. S. de Beer and J. C. Merrill (Ed.), Global Journalism: Topical Issues and Media Systems 4th ed. (pp. 151-162) Boston: Allyn & Bacon.
Journal Articles
Louw, Eric (2015) Should South African journalists be paying more attention to policy?. African Journalism Studies, 36 1: 144-148. doi:10.1080/23743670.2015.1008182
Louw, Eric (2015) Broadcasting the end of Apartheid: live television and the birth of a new South Africa. Ecquid Novi-African Journalism Studies, 36 2: 95-97. doi:10.1080/23743670.2015.1041304
Louw, P. Eric and Tomaselli, Keyan G (2015) Making sense of revolution lost. French Journal for Media Research, 4/2015 1-10.
Louw, P. Eric (2013) Soft power, being attractive to others, and nation branding in an epoch where the Pax Americana sets the pace. Ecquid Novi-African Journalism Studies, 34 3: 141-148. doi:10.1080/02560054.2013.852788
Carah, Nicholas and Louw, Eric (2012) Inundated by the audience: Journalism, audience participation and the 2011 Brisbane flood. Media International Australia, 144 144: 137-145.
de B'beri, Boulou Ebanda and Louw, P. Eric (2011) Introduction. Afropessimism: A geneology of discourse. Critical Arts, 25 3: 335-346. doi:10.1080/02560046.2011.615118
Louw, P. Eric (2011) Introduction: South Africa's multiple languages in a shifting media environment. Communicatio, 37 2: 191-193. doi:10.1080/02500167.2011.604168
Louw, Eric and Volcic, Zala (2010) Diasporic grief and grievance on-line: How South African and Serbian diasporas use the web. Global Media Journal: African Edition, 4 1: 1-19.
Liu, Shuang and Louw, Paul E. (2009) Cultural translation and identity performance: A case study of Chinese business people in Australia. China Media Research, 5 1: 1-9.
Louw, E (2009) Media Studies, vol 1, Media History, Media and Society, 2nd edition. ECQUID NOVI-AFRICAN JOURNALISM STUDIES, 30 2: 253-256.
Louw, E (2009) Media Studies, vol 2, Policy, Management and Media Representation, 2nd edition. ECQUID NOVI-AFRICAN JOURNALISM STUDIES, 30 2: 253-256.
Louw, Eric (2008) Preface to the article: An economy of impossibility: A preliminary study for an ordinal approach to research methods in cultural studies. Critical Arts: A South-North Cultural and Media Studies, 22 2: 333-334. doi:10.1080/02560040802472492
Liu, S. and Louw, P. E. (2007) An examination of the factors influencing ethnic identification and acculturation of chinese diasporas in Australia. China Media Research, 3 3: 61-69.
Louw, P E, Servaes, J E J and Thomas, P N (2006) Drugs, development and the media: How has the media performed? Can it perform better?. Development Bulletin, Feb 69: 36-38.
Babidge, S., Cokley, J. D., Gordon, F. and Louw, P. E. (2005) Making media work in space: An interdisciplinary perspective on media and communication requirements for current and future space communities. International Journal of Astrobiology, 4 3-4: 259-268. doi:10.1017/S1473550405002788
Louw, P. Eric (2004) Political power, national identitiy and language. International Journal of the Sociology of Language, 170 43-58. doi:10.1515/ijsl.2004.2004.170.43
Louw, P. E. (2004) Anglicising postapartheid South Africa. Journal of Multilingual and Multicultural Development, 25 4: 318-332. doi:10.1080/01434630408666535
Louw, E.P E. (2003) The 'war against terrorism': A public relations challenge for the Pentagon. Gazette: The International Journal for Communication Studies, 65 3: 211-230.
Deuze, M., Boyd-Barrett, J.O., Claassen, G., Diederichs, P., Eastman, S.T., Jordaan, D., Louw, E.P E., Newsom, D., Quinn, S., Rabe, L., Stevenson, R.L., Wassermann, H. and Williams, J. (2002) Comment on the Sanef Media Audit: A new news culture is facing the media and journalism educators: The time to act is now!. Ecquid Novi, 23 1: 87-151.
Louw, E. and Mersham, G. (2001) Packing for Perth: The growth of a Southern African diaspora. Asian and Pacific Migration Journal, 10 2: 303-333. doi:10.1177/011719680101000204
Louw, E.P E., Rivenburgh, N. K., Loo, E. and Mersham, G. (2001) It's the bush: Foreign perceptions of Australia - a comparative study. Media International Australia Incorporating Culture and Policy, 99 May: 119-133-133.
Louw, Eric and Mersham, Gary (2001) Packing for Perth: the growth of a southern African diaspora. Asian and Pacific Migration Journal, 10 2: 303-333.
Conference Papers
Liu, Shuang and Louw, Eric (2008). Cultural Translation & Identity Performance: The Case of Chinese Business People in Australia. In: 2008 ANZCA Conference: Power and Place, Wellington NZ, (). 9-12 July 2008.
Liu, S. and Louw, P. E. (2006). An examination of the factors that influence identification and acculturation. In: Proceedings of: 56th Annual Conference of the International Communication Association: Networking Communication Research. 56th Annual Conference of the International Communication Association: Networking Communication Research, Dresden, Germany, (). 19-23 June 2006.
Louw, P.E., Thomas, P. and Servaes, J.E.J. (2005). Communication for Development and Social Change. In: Beris Gwynne, Future Directions for Australia's Relations with her Neighbours: Critical Issues in Health, Development Communication and peace-building. Future Directions for Australia's Relations with her Neighbours, Customs House, Brisbane, (1-6). 5 Sept 2005.
Louw, Eric (2003). Does cultural studies have anything to offer African studies? Introducing a cultural studies perspective by considering Afrikaner and South African black nationalism. In: Tanya Lyons, Proceedings of: 26th Annual Conference of the African Studies Association of Australasia and the Pacific (AFSAAP 2003): Africa on a Global Stage: Politics, History, Economics and Culture. 26th Annual Conference of the African Studies Association of Australasia and the Pacific (AFSAAP 2003): Africa on a Global Stage: Politics, History, Economics and Culture, Adelaide, Australia, (1-16). 1-3 October 2003.
Reference Entrys
Louw, E. P. E. (2001) Media and politics in J. Michie (eds.) Reader's Guide to the Social Sciences. London; Chicago: Fitzroy Dearborn Publishers
Louw, E. P. E. (2001) Information society in J. Michie (eds.) Reader's Guide to the Social Sciences. London; Chicago: Fitzroy Dearborn Publishers
Louw, E. P. E. (2001) Apartheid, politics in J. Michie (eds.) Reader's Guide to the Social Sciences. London; Chicago: Fitzroy Dearborn Publishers