Associate Professor Eric Louw
Associate Professor
School of Communication and Arts
+61 7 334 68292
Researcher biography
Eric Louw has previously worked for a number of South African universities, and run an NGO engaged in development work. Louw currently serves on the editorial boards of five journals and is a research Fellow at the University of South Africa. He has published widely in the fields of political communication, South African media and South African political discourse.
Publications
Books
Louw, Eric and Carah, Nicholas (2015). Media and society: production, content and participation. London, United Kingdom: Sage.
Lou, P. Erik (2013). Mediji i politički proces. Belgrade, Serbia: Fakultet političkih nauka, Univerzitet u Beogradu.
Louw, P. Eric and Milton, Viola C. (2012). New voices over the air: The transformation of the South African Broadcasting Corporation in a changing South Africa. New York , NY, U.S.A.: Hampton Press.
Louw, P. Eric (2010). Roots of the Pax Americana: Decolonization, development, democratization and trade. Manchester, U.K.: Manchester University Press.
Louw P.E. (2010). The media and political process. 2nd ed. London, U.K. ; Los Angeles, U.S.A.: Sage.
Louw, P. Eric (2005). The media and political process. London: Sage.
Louw, P.E. (2004). The rise, fall, and legacy of apartheid. first ed. Westport, Connecticut: Praeger.
Louw, P.E. (2004). Sydney Olympics and foreign attitudes towards Australia. 1st ed. Gold Coast, Queensland: CRC Tourism.
Louw, E.P E. (2001). The Media and Cultural Production. London: Sage Publications.
Book Chapters
Louw, P. Eric (2018). The Pax Americana and development. Handbook of communication for development and social change. (pp. 1-26) edited by Jan Servaes. Singapore: Springer Singapore. doi: 10.1007/978-981-10-7035-8_35-1
Louw, Eric (2018). Mapping pressures on the "sensible centre"/consensual model of liberal-democracy. Digitizing Democracy. (pp. 20-29) edited by Aljosha Karim Schapals, Axel Bruns and Brian McNair. New York, NY, United States: Routledge. doi: 10.4324/9781351054867
Louw, P. Eric (2017). Die Medienlandschaft und öffentliche Meinuungsbildung in Südafrika in Zeiten der Transformation. Das Politische System Südafrikas. (pp. 249-265) edited by Dana de la Fonteine, Franziska Muller, Claudia Hofmann and Bernhard Leubolt. Wiesbaden, Germany: Springer-Verlag. doi: 10.1007/978-3-531-19067-9_13
Louw, P. Eric (2017). Afrikaner music and identity politics in post-apartheid South Africa: Bok van Blerk and the De la Rey phenomenon. Music as a Platform for Political Communication. (pp. 89-108) edited by Uche Onyebadi. Hershey, PA, United States: IGI Global. doi: 10.4018/978-1-5225-1986-7.ch005
Louw, Paul Eric (2016). South African nation branding and the World Cup: promoting nationalism, nation branding, and the miracle nation discourse. Commercial nationalism: selling the nation and nationalizing the sell. (pp. 147-161) edited by Zala Volcic and Mark Andrejevic. New York, NY, United States: Palgrave MacMillan.
Louw, P. Eric (2016). When soft power success and "attractiveness" cannot be sustained: Zimbabwe and South Africa as case studies of the limits of soft power. The Routledge handbook of soft power. (pp. 305-314) edited by Naren Chitty, Li Ji, Gary D. Rawnsley and Craig Hayden. New York, NY United States: Routledge. doi: 10.4324/9781315671185
Carah, Nicholas and Louw, Paul Eric (2015). The apologetic brand: building Australia's brand on a postcolonial apology. Commercial nationalism: selling the nation and nationalizing the sell. (pp. 27-45) edited by Zala Volcic and Mark Andrejevic. New York, NY, United States: Palgrave Macmillan.
Louw, P.Eric (2015). Soft power, being attractive to others, and nation branding in an epoch where the Pax Americana sets the pace. Reporting China in Africa. Media discourses on shifting geopolitics. (pp. 141-148) edited by H. Wasserman. London, United Kingdom: Routledge.
Louw, P. Eric (2015). History of anti-free market policies in South Africa. Hayek: A Collaborative Biography: Part II, Austria, America and the Rise of Hitler, 1899-1933. (pp. 141-158) edited by Robert Leeson. London: Palgrave Macmillan.
Louw, Eric (2015). Visualized politics. Transvisuality: the cultural dimension of visuality. Volume 2: Visual organisations. (pp. 101-113) edited by Tore Kristensen, Anders Michelsen and Frauke Wiegand. Liverpool, United Kingdom: Liverpool University Press.
Louw, P. Eric (2011). Revisiting cultural imperialism. Popular media, democracy and development in Africa. (pp. 32-45) edited by Herman Wasserman. Abingdon, Oxon, United Kingdom: Routledge.
Louw, P. Eric (2010). Revisiting cultural imperialism. Popular Media, Democracy and Development in Africa. (pp. 32-47) Routledge Taylor & Francis Group. doi: 10.4324/9780203843260
Louw, Paul E. (2009). Afrikaner nationalism's holy day: From commemoration through hegemony to delegitimation. National Days: Constructing and Mobilising National Identity. (pp. 89-104) edited by David McCrone and Gayle McPherson. Hampshire, UK: Palgrave Macmillan. doi: 10.1057/9780230251175
Louw, P. E. (2009). Mandela: Constructing global celebrity as a political tool. Celebrity colonialism: Fame, power and representation in colonial and postcolonial cultures. (pp. 291-307) edited by Robert Clarke. Newcastle upon Tyne, England: Cambridge Scholars Publishing.
Louw, P. Eric (2009). Reporting foreign places. Global journalism : Topical issues and media systems. (pp. 153-164) edited by A. S. de Beer and J. C. Merrill. Boston, U.S.A.: Pearson, Allyn and Bacon.
Volcic, Z. and Louw, P. E. (2007). Defining the other as irrational: Western coverage of the Balkans and the foundations of the Western Gaze. The Image of the Balkans. (pp. xx-xx) edited by M. Zlateva. Thessaloniki, Greece ; Sofia: Institute for Balkan Studies ; Unesco.
Louw, Eric (2006). Afrikaner and South African Black Nationalism: A Cultural Studies Perspective. Africa on a Global Stage. (pp. 31--) edited by Tanya Lyons and Geralyn Pye. Lawrenceville, NJ: Africa World Press.
Louw, E.P E. (2004). Journalists reporting from foreign places. Global Journalism: Topical Issues and Media Systems. (pp. 151-162) edited by A. S. de Beer and J. C. Merrill. Boston: Allyn & Bacon.
Louw, E. P. E. (2001). Information society. Encyclopaedia of social sciences : a reader's guide. (pp. 812-813) edited by J. Michie. London, United Kingdom: Fitzroy Dearborn Publishers.
Louw, E. P. E. (2001). Apartheid, politics. Encyclopaedia of social sciences : a reader's guide. (pp. 60-61) edited by J. Michie. London, United Kingdom: Fitzroy Dearborn Publishers.
Journal Articles
Tomaselli, Keyan G., Louw, Eric and Merrett, Christopher (2019). Non-racialism, relationality and no-relation: recovering Biko’s Black Consciousness forgotten. Social Dynamics, 45 (2), 1-16. doi: 10.1080/02533952.2019.1619294
Louw, P. Eric and Tomaselli, Keyan G (2015). Making sense of revolution lost. French Journal for Media Research, 4/2015, 1-10.
Louw, Eric (2015). Should South African journalists be paying more attention to policy?. African Journalism Studies, 36 (1), 144-148. doi: 10.1080/23743670.2015.1008182
Louw, Eric (2015). Broadcasting the end of Apartheid: live television and the birth of a new South Africa. Ecquid Novi-African Journalism Studies, 36 (2), 95-97. doi: 10.1080/23743670.2015.1041304
Louw, P. Eric (2013). Soft power, being attractive to others, and nation branding in an epoch where the Pax Americana sets the pace. Ecquid Novi-African Journalism Studies, 34 (3), 141-148. doi: 10.1080/02560054.2013.852788
Carah, Nicholas and Louw, Eric (2012). Inundated by the audience: Journalism, audience participation and the 2011 Brisbane flood. Media International Australia, 144 (144), 137-145. doi: 10.1177/1329878x1214400118
de B'beri, Boulou Ebanda and Louw, P. Eric (2011). Introduction. Afropessimism: A geneology of discourse. Critical Arts, 25 (3) 615118, 335-346. doi: 10.1080/02560046.2011.615118
Louw, P. Eric (2011). Introduction: South Africa's multiple languages in a shifting media environment. Communicatio, 37 (2), 191-193. doi: 10.1080/02500167.2011.604168
Louw, Eric and Volcic, Zala (2010). Diasporic grief and grievance on-line: How South African and Serbian diasporas use the web. Global Media Journal: African Edition, 4 (1), 1-19.
Louw, E (2009). Media Studies, vol 2, Policy, Management and Media Representation, 2nd edition. ECQUID NOVI-AFRICAN JOURNALISM STUDIES, 30 (2), 253-256.
Louw, E (2009). Media Studies, vol 1, Media History, Media and Society, 2nd edition. ECQUID NOVI-AFRICAN JOURNALISM STUDIES, 30 (2), 253-256.
Liu, Shuang and Louw, Paul E. (2009). Cultural translation and identity performance: A case study of Chinese business people in Australia. China Media Research, 5 (1), 1-9.
Louw, Eric (2008). Preface to the article: An economy of impossibility: A preliminary study for an ordinal approach to research methods in cultural studies. Critical Arts: A South-North Cultural and Media Studies, 22 (2), 333-334. doi: 10.1080/02560040802472492
Liu, S. and Louw, P. E. (2007). An examination of the factors influencing ethnic identification and acculturation of chinese diasporas in Australia. China Media Research, 3 (3), 61-69.
Louw, P E, Servaes, J E J and Thomas, P N (2006). Drugs, development and the media: How has the media performed? Can it perform better?. Development Bulletin, Feb (69), 36-38.
Babidge, S., Cokley, J. D., Gordon, F. and Louw, P. E. (2005). Making media work in space: An interdisciplinary perspective on media and communication requirements for current and future space communities. International Journal of Astrobiology, 4 (3-4), 259-268. doi: 10.1017/S1473550405002788
Louw, P. Eric (2004). Political power, national identitiy and language. International Journal of the Sociology of Language, 170 (170), 43-58. doi: 10.1515/ijsl.2004.2004.170.43
Louw, P. E. (2004). Political power, national identity, and language: the case of Afrikaans. International Journal of the Sociology of Language (170), 43-58.
Louw, P. E. (2004). Anglicising postapartheid South Africa. Journal of Multilingual and Multicultural Development, 25 (4), 318-332. doi: 10.1080/01434630408666535
Louw, E.P E. (2003). The 'war against terrorism': A public relations challenge for the Pentagon. Gazette: The International Journal for Communication Studies, 65 (3), 211-230.
Deuze, M., Boyd-Barrett, J.O., Claassen, G., Diederichs, P., Eastman, S.T., Jordaan, D., Louw, E.P E., Newsom, D., Quinn, S., Rabe, L., Stevenson, R.L., Wassermann, H. and Williams, J. (2002). Comment on the Sanef Media Audit: A new news culture is facing the media and journalism educators: The time to act is now!. Ecquid Novi, 23 (1), 87-151.
Louw, E.P E., Rivenburgh, N. K., Loo, E. and Mersham, G. (2001). It's the bush: Foreign perceptions of Australia - a comparative study. Media International Australia Incorporating Culture and Policy, 99 (May), 119-133-133.
Louw, E. and Mersham, G. (2001). Packing for Perth: The growth of a Southern African diaspora. Asian and Pacific Migration Journal, 10 (2), 303-333. doi: 10.1177/011719680101000204
Louw, Eric and Mersham, Gary (2001). Packing for Perth: the growth of a southern African diaspora. Asian and Pacific Migration Journal, 10 (2), 303-333.
Louw, P. E. (2000). South Africa's second post-apartheid elections: a reaffirmation of racial politics but a loosening of ethnic bonds. Australian Journal of International Affairs, 54 (2), 217-238. doi: 10.1080/713613508
Conference Papers
Liu, Shuang and Louw, Eric (2008). Cultural Translation & Identity Performance: The Case of Chinese Business People in Australia. 2008 ANZCA Conference: Power and Place, Wellington NZ, 9-12 July 2008.
Liu, S. and Louw, P. E. (2006). An examination of the factors that influence identification and acculturation. 56th Annual Conference of the International Communication Association: Networking Communication Research, Dresden, Germany, 19-23 June 2006. Washington, DC, United States: International Communication Association.
Louw, P.E., Thomas, P. and Servaes, J.E.J. (2005). Communication for Development and Social Change. Future Directions for Australia's Relations with her Neighbours, Customs House, Brisbane, 5 Sept 2005. Brisbane: Australian Development Collaborative, Foundation for Development Cooperation.
Louw, Eric (2003). Does cultural studies have anything to offer African studies? Introducing a cultural studies perspective by considering Afrikaner and South African black nationalism. 26th Annual Conference of the African Studies Association of Australasia and the Pacific (AFSAAP 2003): Africa on a Global Stage: Politics, History, Economics and Culture, Adelaide, Australia, 1-3 October 2003. Adelaide, Australia: African Studies Association of Australasia and the Pacific.
Reference Entry
Louw, E. P. E. (2001). Media and politics.