Associate Professor Adrian Athique
School of Communication and Arts
+61 7 334 67416
Publications
Books
Athique, Adrian (2016). Transnational audiences: Media reception on a global scale. Cambridge, United Kingdom: Polity Press.
Athique, Adrian (2013). Digital media and society: an introduction. Cambridge, United Kingdom: Polity Press.
Athique, Adrian (2012). Indian media: Global approaches. Cambridge, United Kingdom: Polity Press.
Athique, Adrian and Hill, Douglas (2010). The multiplex in India: A cultural economy of urban leisure. London, U.K. ; New York, U.S.A.: Routledge. doi: 10.4324/9780203862148
Book Chapters
Athique, Adrian (2025). Digital transactions, everyday fintech and the great integration. The Routledge companion to mobile media. (pp. 335-346) edited by Gerard Goggin and Larissa Hjorth. New York, NY USA: Routledge. doi: 10.4324/9781003166016-41
Athique, Adrian (2020). Digital emporiums: evolutionary pathways to platform capitalism. Platform capitalism in India. (pp. 23-41) edited by Adrian Athique and Vibodh Parthasarathi. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-44563-8_2
Athique, Adrian and Parthasarathi, Vibodh (2020). Platform economy and platformization. Platform Capitalism in India. (pp. 1-19) edited by Adrian Athique and Vibodh Parthasarathi. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-44563-8_1
Athique, Adrian (2019). Demonetisation: India's year of living digitally. Digital transactions in Asia: social, economic and informational processes. (pp. 83-103) edited by Adrian Athique and Emma Baulch. New York, NY United States: Routledge.
Athique, Adrian (2019). Digital transactions in Asia. Digital Transactions in Asia: Social , Economic and Informational Processes. (pp. 1-21) edited by Adrian Athique and Emma Baulch. New York, NY United States: Routledge. doi: 10.4324/9780429425110-1
Athique, Adrian (2019). Demonetization: India's year of living digitally. Digital transactions in Asia: economic, informational, and social exchanges. (pp. 83-103) edited by Adrian Athique and Emma Baulch. New York, NY, United States: Routledge. doi: 10.4324/9780429425110-5
Athique, Adrian and Hill, Douglas (2018). Modernity in glass: the environmental conditions of consumption. The Indian media economy - vol. II: market dynamics and social transactions. (pp. 183-201) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.
Athique, Adrian (2018). Media development to media economy. The Indian media economy - vol. I: industrial dynamics and cultural adaptation. (pp. 1-21) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.
Athique, Adrian (2018). Resource mobilisation. The Indian media economy - vol. I: industrial dynamics and cultural adaptation. (pp. 23-30) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.
Athique, Adrian (2018). Integrated commodities. The Indian media economy - vol. II: market dynamics and social transactions. (pp. 23-36) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.
Adrian Athique (2017). Spaces of Consumption. The Indian media economy - Volume 2: Market dynamics and social transactions. (pp. 171-182) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.
Hill, Douglas and Athique, Adrian (2017). The role of off shore financial centres in Indian telecoms. The Indian media economy - Volume 1: Industrial dynamics and cultural adaptation. (pp. 66-92) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.
Athique, Adrian (2017). User-led transnationalism, Big Data and the World Wide Web. Studying digital media audiences: perspectives from Australasia. (pp. 9-24) edited by Craig Hight and Ramaswami Harindranath. New York, NY, United States: Routledge. doi: 10.4324/9781315402062-2
Athique, Adrian (2016). Post-industrial development and the new leisure economy. Globalisation and the challenges of development in contemporary India. (pp. 61-76) edited by Sita Venkateswar and Sekhar Bandyopadhyay. Singapore: Springer. doi: 10.1007/978-981-10-0454-4_4
Athique, Adrian Mabbott (2013). Imagining a 'decent crowd' at the Indian multiplex. Watching films: new perspectives on movie-going, exhibition and reception. (pp. 369-385) edited by Karina Aveyard and Albert Moran. Bristol, United Kingdom: Intellect.
Athique, Adrian Mabbott (2013). Leaping the Demographic Barrier: Theoretical Challenges for the Crossover Audience. Crossover Cinema: Cross-Cultural Film from Production to Reception. (pp. 107-122) edited by Sukhmani Khorana. New York: Routledge. doi: 10.4324/9780203097212
Athique, Adrian (2013). Cinema as Social Space: The Case of the Multiplex. Routledge Handbook of Indian Cinemas. (pp. 402-414) edited by K. Moti Gokulsing and Wimal Dissanayake. Abingdon, Oxon United Kingdom: Routledge. doi: 10.4324/9780203556054.ch22
Athique, Adrian (2012). Addressing the nonresident: soft power, Bollywood, and the diasporic audience. The magic of Bollywood at home and abroad. (pp. 277-294) edited by Anjali Gera Roy. New Delhi, India: Sage Publications. doi: 10.4135/9788132113966.n15
Athique, Adrian (2010). The crossover audience: mediated multiculturalism and the Indian film. Bollywood in Australia: transnationalism and cultural production. (pp. 23-44) edited by Andrew Hassam and Makarand Paranjape. Crawley, WA, Australia: UWA Publishing.
Mabbott Athique, Adrian (2009). From monopoly to polyphony: India in the era of television. Television studies after TV: understanding television in the post-broadcast era. (pp. 159-167) edited by Graeme Turner and Jinna Tay. Abingdon, Oxon, United States: Routledge. doi: 10.4324/9780203878316
Athique, A. M. (2008). Nonresident consumption of Indian cinema in Asia. Media Consumption and Everyday Life in Asia. (pp. 145-154) London, United Kingdom: Routledge Taylor & Francis Group. doi: 10.4324/9780203892480
Athique, Adrian (2008). A line in the sand – The India-Pakistan border in the films of J.P. Dutta. Filming the line of control: The Indo-Pak relationship through the cinematic lens. (pp. 21-39) edited by Meenakshi Bharat and Nirmal Kumar. New Delhi: Routledge.
Athique, Adrian (2008). Aggression and transgression on the India-Pakistan border. Filming the line of control: the Indo-Pak relationship through the cinematic lens. (pp. 21-39) New Delhi: Routledge. doi: 10.4324/9780203150351
Mabbott Athique, A (2006). The global dispersal of media: Locating non-resident audiences for Indian films. Medi@sia: Global Media/tion In and Out of Context. (pp. 188-206) edited by T. J. M. Holden and T. J. Scrase. Abingdon, Oxon, UK: Routledge. doi: 10.4324/9780203019016
Journal Articles
Athique, Adrian and Lorenzana, Jozon A. (2025). Abot kamay
: Embedding digital transactions in the Philippines. International Journal of Cultural Studies 13678779251348945. doi: 10.1177/13678779251348945
Prianti, Desi Dwi and Athique, Adrian (2025). Navigating Digital Identities: Instagram, Postcolonial Esthetics, and Indonesian Youth Culture. Howard Journal of Communications, ahead-of-print (ahead-of-print), 1-21. doi: 10.1080/10646175.2025.2500597
Athique, Adrian and Kumar, Akshaya (2022). Platform ecosystems, market hierarchies and the megacorp: the case of Reliance Jio. Media, Culture and Society, 44 (8), 1420-1436. doi: 10.1177/01634437221127798
Athique, Adrian (2020). Extraordinary issue: coronavirus, crisis and communication. Media International Australia, 177 (1), 3-11. doi: 10.1177/1329878x20960300
Athique, Adrian (2019). Indian media in the platform economy. Media Industries, 6 (2). doi: 10.3998/mij.15031809.0006.204
Athique, Adrian (2019). Digital emporiums: platform capitalism in India. Media Industries, 6 (2). doi: 10.3998/mij.15031809.0006.205
Athique, Adrian (2019). Media, civilization and the international order. International Journal of Cultural Studies, 23 (3), 136787791988892-351. doi: 10.1177/1367877919888923
Athique, Adrian (2019). Australian media research and the geography of communication research publishing. Journalism and Mass Communication Quarterly, 96 (4), 975-979. doi: 10.1177/1077699019878461
Parthasarathi, Vibodh and Athique, Adrian (2019). Market matters: interdependencies in the Indian media economy. Media, Culture & Society, 42 (3), 016344371985349-448. doi: 10.1177/0163443719853495
Athique, Adrian (2019). A great leap of faith: the cashless agenda in Digital India. New Media and Society, 21 (8), 1697-1713. doi: 10.1177/1461444819831324
Athique, Adrian (2019). Integrated commodities in the digital economy. Media, Culture & Society, 42 (4), 016344371986181-570. doi: 10.1177/0163443719861815
Hight, Craig and Athique, Adrian (2018). Editorial. Media International Australia, 169 (1), 3-4. doi: 10.1177/1329878X18803685
Athique, Adrian and Lorenzana, Jozon (2018). Bollywood in Manila: the spectre of moral comparisons. Inter-Asia Cultural Studies, 19 (4), 627-643. doi: 10.1080/14649373.2018.1548093
Athique, Adrian (2018). Soft power, culture and modernity: Responses to Bollywood films in Thailand and the Philippines. International Communication Gazette, 81 (5), 1-20. doi: 10.1177/1748048518802234
Athique, Adrian (2018). Editorial. Media International Australia, 168 (1), 15-15. doi: 10.1177/1329878X18786603
Athique, Adrian and Hight, Craig (2018). Editorial. Media International Australia, 167 (1), 3-5. doi: 10.1177/1329878X18766095
Athique, Adrian (2017). Review of Doing Style: Youth and Mass Mediation in South India By Constantine V. Nakassis. Chicago: University of Chicago Press, 2016. Visual Anthropology Review, 33 (2), 207-208. doi: 10.1111/var.12142
Athique, Adrian (2017). The dynamics and potentials of big data for audience research. Media, Culture and Society, 40 (1), 59-74. doi: 10.1177/0163443717693681
Zalipour, Arezou and Athique, Adrian (2016). Diasporic films and the migrant experience in New Zealand: a case study in social imagination. International Journal of Cultural Studies, 19 (4), 425-440. doi: 10.1177/1367877914553725
Athique, Adrian (2014). Piracy at the frontier: uneven development and the public sphere. Media International Australia, 152 (152), 87-97. doi: 10.1177/1329878x1415200110
Athique, Adrian (2014). Intermedia in South Asia: the fourth screen. Contemporary South Asia, 22 (1), 101-102. doi: 10.1080/09584935.2014.880231
Athique, Adrian (2014). Transnational audiences: geocultural approaches. Continuum, 28 (1), 4-17. doi: 10.1080/10304312.2014.870868
Athique, Adrian M. (2013). Book Review: Digital India: Understanding Information, Communication and Social ChangeThomasPradip Ninan, Digital India: Understanding Information, Communication and Social Change, Sage, New Delhi, 2012, ISBN 9 7881 3210 9044, 206 pp., A$72.00. Distributor: Footprint Books. Media International Australia, 146 (1), 178-178. doi: 10.1177/1329878x1314600145
Athique, Adrian M. (2013). Book review: Ubiquitous Photography. Media International Australia, 146 (1), 162-163. doi: 10.1177/1329878x1314600127
Hill, Douglas and Athique, Adrian (2013). Multiplexes, corporatised leisure and the geography of opportunity in India. Inter-Asia Cultural Studies, 14 (4), 600-614. doi: 10.1080/14649373.2013.831198
Bangash, Yaqoob Khan, Pieris, Anoma, Tzoref-Ashkenazi, Chen, Kumar, Arvind, Templeman, David, Athique, Adrian, Pearson, Michael, Hemphill, Linda, Zeb, Rizwan and Downs, Troy (2012). Book Review: Moti Gokulsing and Wimal Dissanyake (eds), Popular Culture in a Globalised India (London: Routledge, 2009). South Asia: Journal of South Asian Studies, 35 (1), 208-210. doi: 10.1080/00856401.2011.648915
Athique, Adrian (2011). Diasporic audiences and non-resident media: The case of Indian films. Participations, 8 (2), 1-23.
Athique, Adrian (2011). From cinema hall to multiplex: A public history. South Asian Popular Culture, 9 (2), 147-160. doi: 10.1080/14746681003798037
Mabbott Athique, Adrian (2009). Leisure capital in the new economy: The rapid rise of the multiplex in India. Contemporary South Asia, 17 (2), 123-140. doi: 10.1080/09584930902860843
M. Athique, A. (2008). The 'crossover' audience: Mediated multiculturalism and the Indian film. Continuum: Journal of Media & Cultural Studies, 22 (3), 299-311. doi: 10.1080/10304310701713567
M. Athique, A. (2008). A Line in the Sand: The India-Pakistan Border in the Films of J.P. Dutta. South Asia: Journal of South Asian Studies, 31 (3), 472-499. doi: 10.1080/00856400802441920
Athique, A. (2008). The global dynamics of Indian media piracy: export markets, playback media and the informal economy. Media, Culture & Society, 30 (5), 699-717. doi: 10.1177/0163443708094016
Athique, A. (2008). Media audiences, ethnographic practice and the notion of a cultural field. European Journal of Cultural Studies, 11 (1), 25-41. doi: 10.1177/1367549407084962
Mabbott Athique, Adrian and Hill, Douglas (2007). Multiplex cinemas and urban redevelopment in India. Media International Australia, 124 ( Mapping Media ) (1), 108-118. doi: 10.1177/1329878x0712400111
Mabbott Athique, Adrian (2006). Bollywood and 'grocery store' video piracy in Australia. Media International Australia, 121 (50 Years of Australian Television), 41-51.
Mabbott Athique, Adrian (2006). Review of Cubbitt, Sean, The Cinema Effect. Media International Australia, 121 (50 Years of Australian Television), 207-208.
Athique, Adrian (2005). Watching Indian movies in Australia. South Asian Popular Culture, 3 (2), 117-133. doi: 10.1080/14746680500234546
Athique, Adrian M. (2003). Review: Encyclopaedia of Indian CinemaPaulWillemen and AshishRajadhyaksha (eds), Encyclopaedia of Indian Cinema, rev edn, BFI and Oxford University Press, London, 1999, ISBN 0 8517 0669 X, A$65.00. Distributor: Peribo. Media International Australia incorporating Culture and Policy, 107 (1), 167-168. doi: 10.1177/1329878x0310700130
Conference Papers
Athique, Adrian (2025). The super app as an escrow platform. IAMCR annual conference, Singapore, Singapore, 13-17 July 2025.
Athique, Adrian (2025). Digital transaction platforms in Asia. IAMCR annual conference, Singapore, Singapore, 13-17July 2025.
Athique, Adrian (2025). Who benefits? The politics of AI4SG. Automated Decision Making and Society Symposium 2025, Brisbane, QLD, Australia, 2 July 2025.
Athique, Adrian (2025). The embeddedness of everyday fintech in Southeast Asia. Financial Mediation in Quotidian Life, Philadelphia, PA, United States, 22 March 2025.
Athique, Adrian (2025). Escrow platforms: the case of Grab Indonesia. Digital Transactions in Asia VI, Malang, Indonesia, 22-24 January 2025.
Athique, Adrian (2025). Digital transactions in Asia. Digital Transactions in Asia VI, Malang, Indonesia, 22-24 January 2025.
Athique, Adrian (2024). Monopolising the India stack: reliance as a national champion. IAMCR annual conference, Christchurch, New Zealand, 1-5 July 2024.
Athique, Adrian (2024). Monopolising the India stack: reliance as a national champion. IAMCR annual conference, Christchurch, New Zealand, 1-5 July 2024..
Athique, Adrian (2024). Parallel and stratified markets in OTT video services. IAMCR annual conference, Christchurch, New Zealand, 1-5 July 2024.
Athique, Adrian (2024). Global media and internet concentration: India. GMICP Conference, Sydney, NSW, Australia, 27-28 June 2024.
Athique, Adrian (2024). Digital transactions; platforms, chains and tokens. Digital Transactions in Asia V, Qui Nhơn, Vietnam, 21-22 February 2024.
Athique, Adrian (2023). Pirate Modernity to Data Sovereignty: Material Consequences of Digital India. ADM+S Symposium: Electronic Ecologies, Brisbane, QLD Australia, 30 August 2023.
Athique, Adrian (2023). Automation, agitation and authoritarianism in digital India. ADM+S Symposium 2023: Automated News & Media, Sydney, NSW, Australia, 13-14 July 2023.
Athique, Adrian (2023). Digital transactions; platforms, chains, tokens and cultures. Digital Transactions in Asia IV, Singapore, Singapore, 19-20 April 2023.
Athique, Adrian (2022). Currency, innovation and the age of digital transactions. NetThing Industry Conference 2022, APNIC, Brisbane, QLD, Australia, 26-27 October 2022.
Athique, Adrian (2022). The Impact of Digital Transactions on Human Communication in Asia (Keynote). The Transformation of Digital Technology and Its Impact On Human Communication, Malang, Indonesia, 25 October 2022.
Athique, Adrian (2022). Market hierarchies and the megacorp: the case of Reliance Jio. GMICP Conference, Toronto, ON, Canada, 18-19 August 2022.
Athique, Adrian (2022). Megacorps, platforms and market hierarchies: the case of Reliance Jio. Global Perspectives on Platforms and Cultural Production, Amsterdam, Netherlands, 1-2 June 2022.
Athique, Adrian (2022). Embedding digital transactions in the Philippines. Digital Transactions in Asia IV, NTU Singapore, 10-11 February 2022.
Research Reports
Athique, Adrian, Ilavarasan, Vigneswara, Parthasarathi, Vibodh, Sharma, Tamanna, Thomas, Pradip and Vyshakh, M. (2024). Communications, media and internet concentration in India, 2019-2021. Ottawa, ON, Canada: Carleton University. doi: 10.22215/gmicp/2024.8
Athique, Adrian (2024). Intelligent Futures: Towards Humane Digital Societies in Australia and India. Melbourne, VIC Australia: Australia India institute.