Ms Lauren Hayden
Research Officer
School of Communication and Arts
Publications
Book Chapter
Hayden, Lauren and Carah, Nicholas (2025). Advertising and branding. De Gruyter handbook of digital cultures. (pp. 197-210) edited by Grant Bollmer, Katherine Guinness and Yiğit Soncul. Berlin, Germany: De Gruyter. doi: 10.1515/9783111316857-021
Journal Articles
Angus, Daniel, Hayden, Lauren, Obeid, Abdul Karim, Tan, Xue Ying, Carah, Nicholas, Burgess, Jean, Parker, Christine, Andrejevic, Mark, Fordyce, Robbie, Cellard, Loup and Bagnara, Julian (2024). Computational methods for improving the observability of platform-based advertising. Journal of Advertising, 53 (5), 661-680. doi: 10.1080/00913367.2024.2394156
Carah, Nicholas, Hayden, Lauren, Brown, Maria-Gemma, Angus, Daniel, Brownbill, Aimee, Hawker, Kiah, Tan, Xue Ying, Dobson, Amy and Robards, Brady (2024). Observing “tuned” advertising on digital platforms. Internet Policy Review, 13 (2) 1779. doi: 10.14763/2024.2.1779
Conference Papers
Hayden, Lauren, Carah, Nicholas, Robards, Brady and Dobson, Amy (2025). Screenshot Methodologies To Collect And Analyse Social Media Platform Advertising. 25th Annual Conference of the Association of Internet Researchers, Sheffield, United Kingdom, 30 October - 2 November 2024. Champaign, IL United States: University of Illinois Libraries. doi: 10.5210/spir.v2024i0.13958
Robards, Brady, Carah, Nicholas, Hayden, Lauren and Dobson, Amy (2025). Algorithmic Gossip In Young People’s Accounts Of ‘Unhealthy’ Advertising On Social Media. 25th Annual Conference of the Association of Internet Researchers, Sheffield, United Kingdom, 30 October - 2 November 2024. Champaign, IL United States: University of Illinois Libraries. doi: 10.5210/spir.v2024i0.14047
Working Paper
Angus, Daniel, Obeid, Abdul Karim, Burgess, Jean, Parker, Christine, Andrejevic, Mark, Bagnara, Julian, Carah, Nicholas, Fordyce, Robbie, Hayden, Lauren, Lewis, Kelly, O'Neill, Christopher, Albarrán-Torres, César and Cellard, Loup (2024). The Australian Ad Observatory: technical and data report. ADM+S Working Paper. 9. ARC Centre of Excellence for Automated Decision-Making and Society. doi: 10.60836/bzfz-fk08
Research Reports
Hayden, Lauren, Newton, Giselle, Carah, Nicholas, Tran, Dang Khuong, Brownbill, Aimee, Obeid, Abdul and Irving, Rohann (2024). How alcohol and gambling companies target people most at risk with marketing for addictive products on Facebook. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
Hayden, Lauren, Brownbill, Aimee, Angus, Daniel, Carah, Nicholas, Tan, Xue Ying, Hawker, Kiah, Dobson, Amy and Robards, Brady (2024). Buy now: the link between alcohol advertising, online sales and rapid delivery. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
Hayden, Lauren, Brownbill, Aimee, Angus, Daniel, Carah, Nicholas, Tan, Xue Ying, Hawker, Kiah, Dobson, Amy and Robards, Brady (2023). Alcohol advertising on social media platforms – A 1-year snapshot. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.