Dr Lemi Baruh
Senior Lecturer in Communication
School of Communication and Arts
+61 7 334 68241
Researcher biography
Lemi Baruh (Ph.D. University of Pennsylvania, Annenberg School for Communication, 2007) is a Senior Lecturer at the School of Communication and Arts at the University of Queensland. He is the co-founder of the Social Interaction and Media Lab at Koç University, Istanbul. His research spans various topics, including the effects of social media on interpersonal attraction, surveillance, online security, privacy in online environments, and the role of media in shaping public opinion. His recent work also investigates misinformation and conspiracy theories in the context of health communication, with a particular focus on the COVID-19 pandemic and the influence of news and social media on public perceptions and behaviors related to health.
Book Chapters
Baruh, Lemi (2023). One calculus to rule it all? The need for new analytical tools and comparative approaches to fine-tune the privacy calculus. Data disclosure. (pp. 105-120) edited by Moritz Hennemann, Kai von Lewinski, Daniela Wawra and Thomas Widjaja. Berlin, Germany: De Gruyter. doi: 10.1515/9783111010601-007
Kuru, Ozan, Campbell, Scott W., Bayer, Joseph B., Baruh, Lemi and Ling, Richard (2022). Encountering and correcting misinformation on WhatsApp: The roles of user motivations and trust in messaging group members. Disinformation in the Global South. (pp. 88-107) edited by Herman Wasserman and Dani Madrid-Morales. Chichester, West Sussex, United Kingdom: Wiley. doi: 10.1002/9781119714491.ch7
Turper Alışık, Sedef, Bayraktar Aksel, Damla, Yantaç, Asım Evren, Kayi, İlker, Salman, Sibel, İçduygu, Ahmet, Çay, Damla, Baruh, Lemi and Bensason, Ivon (2019). Seasonal labor migration among Syrian refugees and urban deep map for integration in Turkey. Guide to mobile data analytics in refugee scenarios. (pp. 305-328) edited by Albert Ali Salah, Alex Pentland, Bruno Lepri and Emmanuel Letouzé. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-12554-7_16
Bal, Haluk Mert, Bulut, Ergin and Baruh, Lemi (2019). The diverging trajectories of alternative/citizen media in Turkey. Alternative media in contemporary Turkey: sustainability, activism, and resistance. (pp. 15-37) edited by Murat Akser and Victoria McCollum. London, United Kingdom: Rowman & Littlefield.
Popescu, Mihaela and Baruh, Lemi (2018). Privacy as cultural choice and resistance in the age of recommender systems. The Routledge handbook of digital writing and rhetoric. (pp. 280-290) edited by Jonathan Alexander and Jacqueline Rhodes. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781315518497-27
Mihaela Popescu and Lemi Baruh (2017). Consumer surveillance and distributive privacy harms in the age of big data. Digital media: transformations in human communication. (pp. 313-327) edited by Paul Messaris and Lee Humphreys. New York, NY United States: Peter Lang.
Watson, Haley, Wadhwa, Kush, Baruh, Lemi and Scifo, Salvatore (2016). Social networking in times of crisis. Social networking: redefining communication in the digital age. (pp. 111-130) edited by Anastacia Kurylo and Tatyana Dumova. Vancouver, BC, Canada: Fairleigh Dickinson University Press.
Günel, Zeynep and Baruh, Lemi (2016). Social networking technologies and social movements. Social networking: redefining communication in the digital age. (pp. 131-144) edited by Anastacia Kurylo and Tatyana Dumova. Vancouver, BC, Canada: Fairleigh Dickinson University Press.
Baruh, Lemi and Watson, Hayley (2015). Social media use during political crises: the case of the Gezi protests in Turkey. The Routledge companion to social media and politics. (pp. 198-210) edited by Axel Bruns, Gunn Enli, Eli Skogerbø, Anders Olof Larsson and Christian Christensen. New York, NY, United States: Taylor and Francis. doi: 10.4324/9781315716299
Baruh, Lemi and Popescu, Mihaela (2015). Trapped in my mobility: how a principle of "control over communicative interaction" can guide privacy by design in mobile ecosystems. Standards and standardization: concepts, methodologies, tools, and applications. (pp. 1182-1203) Hershey, PA, United States: IGI Global. doi: 10.4018/978-1-4666-8111-8.ch057
Scifo, Salvatore, Baruh, Lemi and Watson, Hayley (2014). Misuse of information technologies and reliability of information in new media during emergencies. Encyclopedia of information science and technology. (pp. 4152-4161) Hershey, PA, United States: IGI Global. doi: 10.4018/978-1-4666-5888-2.ch408
Baruh, Lemi and Popescu, Mihaela (2014). Trapped in my mobility: how a principle of "control over communicative interaction" can guide privacy by design in mobile ecosystems. Research and design innovations for mobile user experience. (pp. 223-244) edited by Kerem Rızvanoğlu and Görkem Çetin. Hershey, PA, United States: IGI Global. doi: 10.4018/978-1-4666-4446-5.ch012
Baruh, Lemi and Tuncel, Hakan (2012). Pazarlama İletişimi, Tüketici Davranışı ve İkna Psikolojisi. Psikoloji. (pp. 216-244) Eskisehir, Turkey: Anadolu Üniversitesi Yayınları.
Baruh, Lemi (2011). Surveillance as news: mainstream newspapers’ coverage of privacy and surveillance in the post 9/11 age of "War on Terror". If it was not for terrorism: crisis, compromise, and elite discourse in the age of “War on Terror”. (pp. 149-172) edited by Banu Baybars-Hawks and Lemi Baruh. Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing.
Baybars-Hawks, Banu and Baruh, Lemi (2011). Taking sides in a perpetual “War on Terror”. If it was not for terrorism: crisis, compromise, and elite discourse in the age of “War on Terror”. (pp. 1-10) edited by Banu Baybars-Hawks and Lemi Baruh. Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing.
Baruh, Lemi (2010). Social media marketing: Web X.0 of opportunities. Handbook of research on social interaction technologies and collaboration software: concepts and trends. (pp. 33-44) edited by Tatyana Dumova and Richard Fiordo. Hershey, PA USA: IGI Global. doi: 10.4018/978-1-60566-368-5.ch004
Baruh, Lemi and Soysal, Levent (2010). Public intimacy and the new Face (book) of surveillance: the role of social media in shaping contemporary dataveillance. Handbook of research on social interaction technologies and collaboration software: concepts and trends. (pp. 392-403) edited by Tatyana Dumova and Richard Fiordo. Hershey, PA USA: IGI Global. doi: 10.4018/978-1-60566-368-5.ch035
Park, Ji Hoon and Baruh, Lemi (2010). Introduction: reality of everyday politics. Reel politics: reality television as a platform for political discourse. (pp. 1-20) edited by Lemi Baruh and Ji Hoon Park. Newcastle, United Kingdom: Cambridge Scholars Publishing.
Baruh, Lemi (2010). Reality programming, “Undeserving Others” and the negotiation of the social value of privacy. Reel politics: reality television as a platform for political discourse. (pp. 338-359) edited by Lemi Baruh and Ji Hoon Park. Newcastle, United Kingdom: Cambridge Scholars Publishing.
Journal Articles
Popescu, Mihaela, Baruh, Lemi and Sudhakar, Samuel (2024). Role-based privacy cynicism and local privacy activism: How data stewards navigate privacy in higher education. Big Data & Society, 11 (2) ARTN 20539517241240664. doi: 10.1177/20539517241240664
Baruh, Lemi and Çarkoğlu, Ali (2024). Difficult choices: choosing the candidate of the nation alliance in the 2023 Turkish presidential election. Southeast European and Black Sea Studies, 1-23. doi: 10.1080/14683857.2024.2324523
Elazab, Khaled, Özden, Mehmet, Baruh, Lemi and Cemalcılar, Zeynep (2023). “Oh no, they caught it!”: Vicarious experience of COVID-19, protection motivation and protective behaviors. Journal of Health Psychology, 13591053231207166. doi: 10.1177/13591053231207166
Özden, Mehmet, Baruh, Lemi, Cemalcilar, Zeynep and Kuru, Ozan (2023). Socioeconomic status, crowding, COVID-19 perceptions, and protective behavior. Health Psychology Bulletin, 7 (1), 1-16. doi: 10.5334/hpb.40
Wu, Yuanyuan, Kuru, Ozan, Baruh, Lemi, Carkoglu, Ali, Cemalcilar, Zeynep and Yildirim, Kerem (2023). Partisan bias in COVID-19 conspiracy theories: News reliance and the moderating role of trust in health authorities. Health Communication, 39 (4), 1-20. doi: 10.1080/10410236.2023.2181678
Kuru, Ozan, Campbell, Scott W., Bayer, Joseph B., Baruh, Lemi and Ling, Richard S. (2023). Reconsidering misinformation in WhatsApp Groups: informational and social predictors of risk perceptions and corrections. International Journal of Communication, 17, 2286-2308.
Kaner, Gul and Baruh, Lemi (2022). How to speak 'sustainable fashion': four consumer personas and five criteria for sustainable fashion communication. International Journal of Fashion Design, Technology and Education, 15 (3), 385-393. doi: 10.1080/17543266.2022.2078891
Wu, Yuanyuan, Kuru, Ozan, Campbell, Scott W. and Baruh, Lemi (2022). Explaining health misinformation belief through news, social, and alternative health media use: the moderating roles of need for cognition and faith in intuition. Health Communication, 38 (7), 1416-1429. doi: 10.1080/10410236.2021.2010891
Kezer, Murat, Dienlin, Tobias and Baruh, Lemi (2022). Getting the privacy calculus right: analyzing the relations between privacy concerns, expected benefits, and self-disclosure using response surface analysis. Cyberpsychology, 16 (4) 1. doi: 10.5817/cp2022-4-1
Dogan, Isminaz, Baruh, Lemi, Cemalcilar, Zeynep, Kuru, Ozan, Yildirim, Kerem and Carkoglu, Ali (2021). Biased perceptions against female scientists affect intentions to get vaccinated for COVID-19. Public Understanding of Science, 31 (2) ARTN 09636625211060472, 239-251. doi: 10.1177/09636625211060472
Cemalcilar, Zeynep, Baruh, Lemi, Kezer, Murat, Soto, Christopher J., Sumer, Nebi and John, Oliver P. (2021). Testing the BFI-2 in a non-WEIRD community sample. Personality and Individual Differences, 182 111087. doi: 10.1016/j.paid.2021.111087
Yildirim, Kerem, Baruh, Lemi and Carkoglu, Ali (2021). Dynamics of campaign reporting and press-party parallelism: rise of competitive authoritarianism and the media system in Turkey. Political Communication, 38 (3), 326-349. doi: 10.1080/10584609.2020.1765913
McCarthy, Randy, Gervais, Will, Aczel, Balazs, Al-Kire, Rosemary L., Aveyard, Mark, Baraldo, Silvia Marcella, Baruh, Lemi, Basch, Charlotte, Baumert, Anna, Behler, Anna, Bettencourt, Ann, Bitar, Adam, Bouxom, Hugo, Buck, Ashley, Cemalcilar, Zeynep, Chekroun, Peggy, Chen, Jacqueline M., del Fresno-Díaz, Ángel, Ducham, Alec, Edlund, John E., ElBassiouny, Amanda, Evans, Thomas Rhys, Ewell, Patrick J., Forscher, Patrick S., Fuglestad, Paul T., Hauck, Lauren, Hawk, Christopher E., Hermann, Anthony D., Hines, Bryon ... Zogmaister, Cristina (2021). A multi-site collaborative study of the hostile priming effect. Collabra: Psychology, 7 (1) 18738. doi: 10.1525/collabra.18738
Bal, Haluk Mert and Baruh, Lemi (2020). Sustainability and communication practices in grassroots movements in Turkey following Gezi Park protests: Cases of Dogancilar Park forum, Macka Park forum and Validebag volunteers. Journal of Alternative and Community Media, 5 (1), 45-68. doi: 10.1386/joacm_00074_1
Cemalcilar, Zeynep, Baruh, Lemi, Kezer, Murat, Kamiloglu, Roza Gizem and Nigdeli, Bihter (2018). Role of personality traits in first impressions: an investigation of actual and perceived personality similarity effects on interpersonal attraction across communication modalities. Journal of Research in Personality, 76, 139-149. doi: 10.1016/j.jrp.2018.07.009
Baruh, Lemi and Cemalcilar, Zeynep (2018). When more is more? The impact of breadth and depth of information disclosure on attributional confidence about and interpersonal attraction to a social network site profile owner. Cyberpsychology, 12 (1). doi: 10.5817/cp2018-1-1
Baruh, Lemi and Popescu, Mihaela (2017). Big data analytics and the limits of privacy self-management. New Media and Society, 19 (4), 579-596. doi: 10.1177/1461444815614001
Baruh, Lemi, Secinti, Ekin and Cemalcilar, Zeynep (2017). Online privacy concerns and privacy management: a meta-analytical review. Journal of Communication, 67 (1), 26-53. doi: 10.1111/jcom.12276
Delibalta, Ibrahim, Baruh, Lemi and Kozat, Suleyman Serdar (2017). An online causal inference framework for modeling and designing systems involving user preferences: a state-space approach. Journal of Electrical and Computer Engineering, 2017 1048385, 1-11. doi: 10.1155/2017/1048385
Sen, Celia K. Naivar, Baruh, Lemi and Kumkale, G. Tarcan (2016). Beyond a paycheck: the influence of workforce participation on women's cancer screening in Turkey. Sex Roles, 75 (11-12), 599-611. doi: 10.1007/s11199-016-0611-4
Delibalta, Ibrahim, Gokcesu, Kaan, Simsek, Mustafa, Baruh, Lemi and Kozat, Suleyman S. (2016). Online anomaly detection with nested trees. IEEE Signal Processing Letters, 23 (12) 7727946, 1867-1871. doi: 10.1109/lsp.2016.2623773
Kezer, Murat, Sevi, Baris, Cemalcilar, Zeynep and Baruh, Lemi (2016). Age differences in privacy attitudes, literacy and privacy management on Facebook. Cyberpsychology, 10 (1). doi: 10.5817/cp2016-1-2
Baruh, Lemi and Cemalcilar, Zeynep (2015). Rubbernecking effect of intimate information on Twitter: when getting attention works against interpersonal attraction. CyberPsychology, Behavior and Social Networking, 18 (9), 506-513. doi: 10.1089/cyber.2015.0099
Baruh, Lemi (2015). Social media and citizen engagement in crises. Interactions: Studies in Communication and Culture, 6 (2), 131-139. doi: 10.1386/iscc.6.2.131_2
Bal, Haluk Mert and Baruh, Lemi (2015). Citizen involvement in emergency reporting: a study on witnessing and citizen journalism. Interactions: Studies in Communication and Culture, 6 (2), 213-231. doi: 10.1386/iscc.6.2.213_1
Baruh, Lemi and Cemalcılar, Zeynep (2014). It is more than personal: development and validation of a multidimensional privacy orientation scale. Personality and Individual Differences, 70, 165-170. doi: 10.1016/j.paid.2014.06.042
Carkoglu, Ali, Baruh, Lemi and Yildirim, Kerem (2014). Press-party parallelism and polarization of news media during an election campaign: the case of the 2011 Turkish elections. International Journal of Press / Politics, 19 (3), 295-317. doi: 10.1177/1940161214528994
Baruh, Lemi, Chisik, Yoram, Bisson, Christophe and Senova, Basak (2014). When sharing less means more: how gender moderates the impact of quantity of information shared in a social network profile on profile viewers' intentions about socialization. Communication Research Reports, 31 (3), 244-251. doi: 10.1080/08824096.2014.924302
Popescu, Mihaela and Baruh, Lemi (2013). Captive but mobile: privacy concerns and remedies for the mobile environment. The Information Society, 29 (5), 272-286. doi: 10.1080/01972243.2013.825358
Baruh, Lemi and Popescu, Mihaela (2011). Communicating Turkish- Islamic identity in the aftermath of the Gaza flotilla raid: Who is the "us" in "us" versus "them". New Perspectives on Turkey, 45, 75-99. doi: 10.1017/s089663460000131x
Baruh, Lemi (2010). Mediated voyeurism and the guilty pleasure of consuming reality television. Media Psychology, 13 (3), 201-221. doi: 10.1080/15213269.2010.502871
Baruh, Lemi (2009). Publicized intimacies on reality television: an analysis of voyeuristic content and its contribution to the appeal of reality programming. Journal of Broadcasting and Electronic Media, 53 (2), 190-210. doi: 10.1080/08838150902907678
Baruh, Lemi and Popescu, Mihaela (2008). Guiding metaphors of nationalism: the Cyprus issue and the construction of Turkish national identity in online discussions. Discourse and Communication, 2 (1), 79-96. doi: 10.1177/1750481307085578
Baruh, Lemi (2007). Read at your own risk: shrinkage of privacy and interactive media. New Media and Society, 9 (2), 187-211. doi: 10.1177/1461444807072220
Cappella, Joseph N., Lerman, Caryn, Romantan, Anca and Baruh, Lemi (2005). News about genetics and smoking: priming, family smoking history, and news story believability on inferences of genetic susceptibility to tobacco addiction. Communication Research, 32 (4), 478-502. doi: 10.1177/0093650205277320
Baruh, Lemi (2004). Audience surveillance and the right to anonymous reading in interactive media. Knowledge, Technology and Policy, 17 (1), 59-73. doi: 10.1007/bf02687076
Conference Papers
Baruh, Lemi, Chisik, Yoram, Bisson, Christophe and Senova, Basak (2021). More or Less: amount of personal information displayed in social network site profiles and its impact on viewers’ intentions to socialize with the profile owner. Sixth International AAAI Conference on Weblogs and Social Media, Dublin, Ireland, 4-7 June 2012. Association for the Advancement of Artificial Intelligence (AAAI). doi: 10.1609/icwsm.v6i1.14298
Baruh, Lemi, Cemalcilar, Zeynep, Bisson, Christophe and Chisik, Yoram (2017). First impressions on social network sites: Impact of self-disclosure breadth on attraction. 4th European Conference on Social Media (ECSM 2017), Vilnius, Lithuania, 3 – 4 July 2017. Sonning Common, United Kingdom: Academic Conferences and Publishing International Limited.
Yar, Ersin, Delibalta, Ibrahim, Baruh, Lemi and Kozat, Suleyman S. (2016). Online text classification for real life tweet analysis (Gerçek Hayat Tweet Analizi için Çevrimiçi Metin Siniflandirmasi). 24th Signal Processing and Communication Application Conference (SIU), Zonguldak, Turkey, 16-19 May 2016. Piscataway, NJ, United States: Institute of Electrical and Electronics Engineers. doi: 10.1109/siu.2016.7496063
Simsek, Mustafa, Delibalta, Ibrahim, Baruh, Lemi and Kozat, Suleyman S. (2016). Mathematical model of causal inference in Social Networks (Sosyal Aǧlarda Nedensel Çikarimin Matematiksel Modellenmesi). 24th Signal Processing and Communication Application Conference (SIU), Zonguldak, Turkey, 16-19 May 2016. Piscataway, NJ, United States: Institute of Electrical and Electronics Engineers. doi: 10.1109/siu.2016.7495952
Watson, Hayley, Baruh, Lemi, Finn, Rachel L. and Scifo, Salvatore (2014). Citizen (in)security?: social media, citizen journalism and crisis response. ISCRAM2014: 11th International Conference on Information Systems for Crisis Response and Management, University Park, PA, United States, 19 May 2014. University Park, PA, United States: The Pennsylvania State University.