Communication for Social Change

The world is evolving and becoming increasingly complex with challenges characterised partly by the advancement in technologies and the high demand for wealth creation. At the same time, inequality is growing and new social challenges are constantly emerging in all countries, including wealthy and poor nations. Communication for Social Change (CSC), with its established theories, methods and practices for empowering people and facilitating equitable social transformation, is uniquely placed to provide in-depth understanding of these complexities in today’s world. Studying CSC builds your capacity to understand and apply the different ways in which communication can be leveraged to bring about change in attitudes, behaviours and knowledge in individuals, communities and organisations. You will analyse the ways in which ‘participation’ can make a difference in the planning, implementation and evaluation of change processes, the key role played by culture in social change, and contemporary uses of community media and ICTs in the facilitation of change.