Media and Digital Cultures

Media and Digital Cultures offers a distinctive critical engagement with the role of media in cultural life and the exercise of power.

Explore contemporary digital cultures around the globe and broaden your horizons with this major.

Focus on the ubiquity of digital media technologies in our lives, the role of media in cultural life, the emergence of digital media industries and technologies and much more.

Learn about new forms of media consumption and cultural practice, digital media industries and technologies and the cultural formations characteristic of media-dense digital societies.

Graduates often go on to careers in the events, marketing, media and communication fields.

Study Options

Undergraduate

Students can choose to do a Bachelor of Arts with a Single or Extended Major in Media and Digital Cultures. You may also choose to do a Diploma of Arts.

Media and Digital Cultures Single Major

Diploma in Media and Digital Cultures

Postgraduate/Higher Degree Research

Students who complete the Media and Digital Cultures major as part of an Arts degree may choose a path to Honours, MPhil or PhD.

Bachelor of Arts (Honours) in Communication and Cultural Studies

Master of Philosophy

Doctor of Philosophy

Student Experience

“UQ’s Bachelor of Arts gave me a diverse learning experience, offering a variety of courses with the opportunity to explore different areas of interest. I enjoy taking the practical use of theories and knowledge that we learn in class to the real cases we use in our daily life. I find it especially interesting to challenge our shaped ideas and understand the world from different perspectives.”

Ji Feng, Media and Digital Cultures and Sociology Majors

Careers

A shortlist of the roles you could take on with a Media and Digital Cultures Major include:

Content creator
Digital marketing coordinator
Digital media manager
Digital media specialist
Events and marketing coordinator
Media and communications officer
Media buyer

Career spotlight: events and marketing coordinator

An events and marketing coordinator’s main role is to support the marketing department’s initiatives. They oversee all elements of planning, coordinating and management of events. This includes addressing and solving potential problems that might come up. It’s the coordinator’s role to ensure events run smoothly and successfully. They’re also responsible for assisting with the development and execution of marketing strategies.