Roundtable with Leona Achtenhagen on Entrepreneurship, Media Businesses and Education

Roundtable with Leona Achtenhagen on Entrepreneurship, Media Businesses and Education

Date: Thursday 4 April, 2019
Time: 12:30pm - 1:30pm
Location: Room 827, Michie Building (#9) 

Presenter: Professor Leona Achtenhagen, Jönköping International Business School, Sweden 

Abstract: 

This Roundtable with Professor Leona Achtenhagen will allow those interested in entrepreneurship, the central role it plays in media development, and in educating our students for entrepreneurship to intersect with one of Europe’s leading Professors of Entrepreneurship and Business Development.  Using Prof Achtenhagen’s research and that of the Centre she leads, on digital entrepreneurship and her own experience of teaching entrepreneurship to business and journalism students we will explore with her some of the practical steps we can take to encourage an entrepreneurial mindset and ultimately media entrepreneurship, scope out some of the difficulties we might encounter in education for entrepreneurship and harness the intercultural opportunities that a mixed student cohort provides.  This discussion will draw on both her own research and that of the centre she leads—the Media, Management and Transformation Centre—on how digital technologies have changed the ways media are produced and consumed and their effect on consumers, companies and other stakeholders in society; and her own experience teaching entrepreneurship and business development. With UQ student strategy emphasising the generation of a pipeline of innovative thinkers and entrepreneurial activity through idea acceleration programs this is bound to be a timely discussion not only in our Communication, Journalism and Media programs but more widely in the School.

About the Presenter:

Prof Leona Achtenhagen is Director of the Media, Management and Transformation Centre (MMTC) at Jönköping International Business School in Sweden where she researches media management and entrepreneurialism in the media industries. Since its 2003 establishment the Media, Management and Transformation Centre has been a central academic institution in the field of Media Management exploring how digital technologies have changed the ways media are produced and consumed and their effect on consumers, companies and other stakeholders in society. Prof Achtenhagen is also editor-in-chief of the Journal of Media Business Studies.  Prof Achtenhagen is currently visiting the School of Communication and Arts as a guest of the Platform Media: Algorithms, Accountability and Media Design initiaitve

This seminar is supported by The Platform Media SRF and IASH. This seminar is part of the “Platform Media: Algorithms, Accountability and Media Design” project,  a Faculty of Humanities and Social Sciences initiative bringing together researchers in the School of Communication and Arts and the T.C. Beirne Law School.