Digital publishing in China:  Disruption, convergence and re-conceptualisation (CANCELLED)

Presented by Dr Tony Xiang Ren, University of Western Sydney

Date: Thursday 12 March 2020
Time: 4:00pm-5:00pm
Location: Writing Studio, Level 6 Michie Building (#9) 


Digital publishing is broadly defined in industry and policy contexts in China as including eBooks, digital newspapers, mobile publishing, blogging, internet advertising, digital music, online games, online animation and online education. According to the 2017/8 Annual Report of the Chinese Digital Publishing Industry, the total digital publishing revenue is 833 billion RMB (AU$ 170 billion), but the sectors closely related to print publishing like eBooks only account for 1.03%. What does this broad digital content system mean for publishers? What are the new opportunities in the age of disruption and convergence? And what are the unique digital publishing practices in China? In this lecture, I will give you a brief introduction of China’s digital publishing transformation through the case studies of initiatives in eBooks, audiobooks, social reading and transmedia adaptation. I will also discuss how China’s digital publishing innovation shed new light on the global understanding of publishing futures and the new opportunities for Australian publishers and writers in China’s emergent digital content markets.


Dr Xiang Tony Ren is a Research Fellow in the Australia-China Institute for Arts and Culture at Western Sydney University, where he researches and teaches on various aspects of Chinese media and culture. His research interests include: Chinese digital publishing and writing, open access, creative industries, and media globalisation. Prior to his academic career, Dr Ren spent more than a decade working in the Chinese publishing and media industries as senior editor and sales director. He is also a published fiction author in Chinese. Dr Ren completed his PhD in the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at QUT, receiving the University's outstanding doctoral thesis award. Prior to his UWS appointment Dr Ren was a research fellow in the Australian Digital Futures Institute where he conducted conceptual and design-based research on open publishing and open scholarship. He is an active advocate of open access and digital publishing innovation and has led and participated in many research and innovation projects in these fields in Australia and China. 



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Writing Studio, Level 6 Michie Building (#9)