The evolution of the sustainability story in communication

Presented by: Dr Franzisca Weder

Date: Friday 16 October 2020
Time: 12–1pm
Location: Online via Zoom


Abstract

In this talk Franzisca traces the use (and abuse) of sustainability as a frame for corporate activities. The idea behind the research presented is to carve out the central role of strategic communication for the emergence and evolution of sustainability as a narrative of the future, that substitutes the ‘old’ climate change narrative about human superiority over nature being the cause of the ecological crisis. The project analyses a sample of corporate “Environment(al) Reports” (1990-2000), and “CSR Reports” (2000-2015) of internationally operating energy companies over the past 30 years. The analysis of the reports shows the framing of corporate actions as green and responsible. The talk finishes by discussing the potential of the ‘evolutionary’ approach presented in the talk to understand the lack of sustainability communication in political discourses and the media.


Presenter

Dr Franzisca Weder is a Senior Lecturer in the School of Communication and Arts at the University of Queensland. Until 2019, she worked as Associate Professor at the University of Klagenfurt (Austria), after earning her PhD (Journalism) and habilitation/2nd PhD (Communication) from the University of Eichstätt-Ingolstadt (Germany). Franzisca Weder was responsible for the Sustainability program at the University of Klagenfurt, and is acting Vice-Chair of the International Environmental Communication Association (IECA) as well as Secretary of the Environmental Communication Division of the International Communication Association (ICA).

 


 

About Research Seminar and Workshop Series

 


School of Communication and Arts Research Seminar Series

The research seminar and workshop series occur each semester, each with a different topic and guest speaker from UQ or otherwise.

Friday, 5 March
12-1pm

Online via Zoom

Research Seminar - What Has Streaming Done to Television? Platform Interfaces and Contemporary Viewing Dr Elliott Logan

Friday, 5 March
12-1pm

Online via Zoom

Research Seminar - Building cultural citizenship through drama: A study of The Community Theatre in Singapore Dr Natalie Lazaroo

Friday, 23 April
12-1pm

Online via Zoom

Research Seminar - Passing as White (Collar): Jim Crow’s Typewriter and the Harlem Renaissance Dr Tamlyn Avery

Friday, 7 May
12-1pm

Online via Zoom

Research Seminar - HDR Roundtable: Ethical or exploitative? The representation of violence and trauma in literature and screen media  Bonnie Evans, Taryn Bashford, Jasmine Sandes, Meg Vann

Friday, 21 May
12-1pm

Online via Zoom

Research Seminar - Converging Professions or Practices? Shifting Dynamics in a Digital Communication World Toning Down the Antagonism Between Communication and Journalism Dr Franzisca Weder

Friday, 4 June
12-1pm

Online via Zoom

Research Seminar - Facilitating co-innovation towards sustainable livestock systems in Timor Leste – pulling out all the (communication) stops A/Prof Elske van de Fliert

Friday, 18 June
12-1pm

Online via Zoom

Research Seminar -  Holograms and (Dis) Embodied Intimacy in an Era of Ubiquitous Computing Dr Samantha Lindop

Friday, 6 August
1-2pm

Online via Zoom

Research Seminar - All Scripts are Adaptations? Michael Eaton MBE

Friday, 27 August
12-1pm

Online via Zoom

Research Seminar - Chilling Effect: The law, lawyers, journalists, and editorial processes Dr Richard Murray

Friday, 10 September
12-1pm

Online via Zoom

Research Seminar - Mrs America’s Prosthetic Feminist Memory: The ‘Discovery’ of a Cool Feminism for Postfeminist Times Dr Marg Henderson and Dr Anthea Taylor (USyd)

Friday, 24 September
1-2pm

Online via Zoom

In coversation with Laura Elvery A/Prof Stephen Carleton

 

Venue

Online via zoom