The evolution of the sustainability story in communication

Presented by: Dr Franzisca Weder

Date: Friday 16 October 2020
Time: 12–1pm
Location: Online via Zoom


Abstract

In this talk Franzisca traces the use (and abuse) of sustainability as a frame for corporate activities. The idea behind the research presented is to carve out the central role of strategic communication for the emergence and evolution of sustainability as a narrative of the future, that substitutes the ‘old’ climate change narrative about human superiority over nature being the cause of the ecological crisis. The project analyses a sample of corporate “Environment(al) Reports” (1990-2000), and “CSR Reports” (2000-2015) of internationally operating energy companies over the past 30 years. The analysis of the reports shows the framing of corporate actions as green and responsible. The talk finishes by discussing the potential of the ‘evolutionary’ approach presented in the talk to understand the lack of sustainability communication in political discourses and the media.


Presenter

Dr Franzisca Weder is a Senior Lecturer in the School of Communication and Arts at the University of Queensland. Until 2019, she worked as Associate Professor at the University of Klagenfurt (Austria), after earning her PhD (Journalism) and habilitation/2nd PhD (Communication) from the University of Eichstätt-Ingolstadt (Germany). Franzisca Weder was responsible for the Sustainability program at the University of Klagenfurt, and is acting Vice-Chair of the International Environmental Communication Association (IECA) as well as Secretary of the Environmental Communication Division of the International Communication Association (ICA).

 


 

About Research Seminar and Workshop Series

 


School of Communication and Arts Research Seminar Series

The research seminar and workshop series occur each semester, each with a different topic and guest speaker from UQ or otherwise.

Friday, 16 August
12-1pm

Hybrid: Online via Zoom and in person at the
SCA Writer's Studio
(Level 6, Michie)

Archives: A Knowledge Café on Ways of Knowing, Seeing, Being, and Accessing

A conversation hosted by Kate Newey, Bernadette Cochrane, Madelyn Coupe, and Hannah Mason

Friday, 23 August
12-1pm

Hybrid: Online via Zoom and in person at 09-738

Dispatches from Trump-World: Preppers, Climate Disasters and a Front Row Seat the 2024 Republican National Convention

Dr Tom Doig

Friday, 30August
12-1pm

Indigenising the Curriculum Pedagogy JamDr Amelia Barikin and Prof. Anna Johnston

Friday, 13 September
12-1pm

Assessment Security Pedagogy JamDr Amelia Barikin and Dr Maureen Engel

Friday, 20 September
12-1pm

Hybrid: Online via Zoom and in person at the
SCA Writer's Studio
(Level 6, Michie)

Upside Down: Adaptation and Digital Affordances in Stranger Things

Dr Bernadette Cochrane

Friday, 11 October
12-1pm

Hybrid: Online via Zoom and in person at the
SCA Writer's Studio
(Level 6, Michie)

Linking research, teaching and engagement – the PEATLI project

A.Prof Elske van de Fliert

 

Venue

Online via zoom