In this talk Sven and Nicholas present key arguments relating to participation, choice architecture and media infrastructure from their forthcoming books about brands and computational media systems: Brand Machines, Sensory Media and Calcualtive Culture.

With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and modulate human capacities and actions. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. We aim to conceptualise and theorise these significant changes in advertising. We take consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigate how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.

 

Nicholas Carah is a Senior Lecturer in Media and Communication at the University of Queensland. His research examines media platforms and devices, branding and everyday life. He is the author of Pop Brands: branding, popular music and young people and Media and Society: production, content and participation.

Sven Brodmerkel is an Assistant Professor for Advertising and Integrated Marketing Communications at Bond University/Australia and a Board Member of Miami Ad School (Sydney). Before his academic appointment, he worked for several years in the advertising industry. His research investigates the intersection between advertising, technology and popular culture.

 

 

 

 

About Research Seminar and Workshop Series

 


The research seminar and workshop series' occur each semester, each with a different topic and guest speaker from UQ or otherwise.

Unless otherwise advertised, the seminars occur on a Friday afternoon from 3-4 pm in the Digital Learning Space (Room 224) in the Joyce Ackroyd Building (#37).

Semester 2, 2019 Seminars & Workshops

 

Friday, 26 July
3-4pm

School Forum

 

Friday, 2 August
3-4pm

Who Owns Your Face? Personal Identity Rights in the Era of Augmented Reality and Facial Recognition Technology

Digital Learning Space (Room 224, Level 2),
Joyce Ackroyd Building (#37)

Gordon Finlayson

Friday, 16 August
3-5 pm
 

3:00pm-4:00pm (Panel)

4:00pm- onwards (CAPS launch event)

CommArts Postgraduate Society Panel: “How to Write a Journal Article and Target the Right Journals”

CommArts Postgraduate Society Launch/ new HDR student welcome

Digital Learning Space (Room 224, Level 2),
Joyce Ackroyd Building (#37)

Angela Hannan (SCA Librarian)

Dr Elena Danilova (Scholarly Publishing, Library)

Dr Ted Nannicelli (Editor, Projections: The Journal for Movies and Mind)

Associate Professor Kelly Fielding (Communication scholar)

Dr Jennifer Clement (Literary Studies scholar)

Associate Professor Pradip Thomas (Communications, Media and Cultural Studies scholar)
Friday, 23 August
3-5 pm

All in One Quire: Emotional Communities in John Donne's Easter Sermons

Digital Learning Space (Room 224, Level 2),
Joyce Ackroyd Building (#37)

Dr Jennifer Clement

Friday, 6 September
3-4pm

Examining intergenerational cultural transmission in refugee families: A study of Congolese, Burmese, and Ethiopian refugee families resettled in Australia

Digital Learning Space (Room 224, Level 2),
Joyce Ackroyd Building (#37)

Dr Aparna Hebbani and Mairead MacKinnon

Friday, 13 September
3-4pm

CANCELLED

AustLit and BlackWords—Platforms for Storying Research

Digital Learning Space (Room 224, Level 2),
Joyce Ackroyd Building (#37)

Kerry Kilner and The AustLit Team

Friday, 27 September
3-4pm

Centre for Critical and Creative Writing Hosted Roundtable: The State of Australian Arts Criticism

The Geoffrey Rush Drama Studio

 

Dr Stephen Carleton with panellists Miriam Cosic, Alison Croggon, Carissa Lee and Kathryn Kelly
Friday, 4 October
3-4pm

Enacting a Sense of Home Among Older Chinese Migrants in Australia

Digital Learning Space (Room 224, Level 2),
Joyce Ackroyd Building (#37)

A/Prof Shuang Liu
Friday, 11 October
3-4pm

Selfies, Affordances, and Situational Properties

Digital Learning Space (Room 224, Level 2),
Joyce Ackroyd Building (#37)

Katrin Tiidenberg, Tallinn University

Friday, 18 October
3-4pm

To Not Die of History

Digital Learning Space (Room 224, Level 2),
Joyce Ackroyd Building (#37)

Cherry Smyth

Friday, 25 October
3-4pm

POSTPONED UNTIL 2020 - TBA

Why Paintings Matter: Filming Bruegel’s Hunters in the Snow (1565)

Digital Learning Space (Room 224, Level 2),
Joyce Ackroyd Building (#37)

Dr Andrea Bubenik

 

Venue

Room: 
Room 601, level 6, Michie Building (#9)