In this talk Sven and Nicholas present key arguments relating to participation, choice architecture and media infrastructure from their forthcoming books about brands and computational media systems: Brand Machines, Sensory Media and Calcualtive Culture.

With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and modulate human capacities and actions. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. We aim to conceptualise and theorise these significant changes in advertising. We take consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigate how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.

 

Nicholas Carah is a Senior Lecturer in Media and Communication at the University of Queensland. His research examines media platforms and devices, branding and everyday life. He is the author of Pop Brands: branding, popular music and young people and Media and Society: production, content and participation.

Sven Brodmerkel is an Assistant Professor for Advertising and Integrated Marketing Communications at Bond University/Australia and a Board Member of Miami Ad School (Sydney). Before his academic appointment, he worked for several years in the advertising industry. His research investigates the intersection between advertising, technology and popular culture.

 

 

 

 

About Research Seminar and Workshop Series

 


Writing and communicating about pandemics: 2020 School of Communication and Arts Research Seminar Series

The research seminar and workshop series occur each semester, each with a different topic and guest speaker from UQ or otherwise.

Semester 1, 2020 Seminars & Workshops

 

Friday, 13 March
12-1pm

Literature as Media: Chinese Online Literature—Storytellers, platforms and transmedia literary world

(Part of the Platform Media: Algorithms, Accountability and Media Design EVENTS)

Dr Tony Xiang Ren, Western Sydney University, with A/Prof Kim Wilkins, Dr Helen Marshall & Emily Baulch

Friday, 27 March
12-1pm

(Cancelled)

TBC

Dr Cedric Courtois

Friday, 10 April
12-1pm

(Cancelled)

TBC Dr Beck Wise

Friday, 24 April
12-1pm

(Cancelled)

TBC

Dr Skye Doherty

Friday, 8 May
12-1pm

(Cancelled)

TBC Dr Andrea Bubenik

Friday, 22 May
12-1pm

(Cancelled)

TBC Dr Chris Hay

Friday, 5 June
12-1pm

Online via Zoom

Research Seminar - Imagining the End of the World: Writing the Apocalypse before Covid-19 Dr Helen Marshall

Friday, 3 July
12-1pm

Online via Zoom:

Research Seminar - Developing Disciplinary Literacies in Hybrid Classes

Dr Beck Wise

 

Venue

Room: 
Room 601, level 6, Michie Building (#9)