One year ago, Sally Hall started an internship at Brisbane PR agency memery. Three short months later, memery hired Sally as an Account Coordinator.
"I love PR because of the ever-changing, fast-paced nature of the job," says Sally.
"Over the last year, I've found myself working on PR campaigns for brands like the St George Reds, Breaka Flavoured Milk and the Make-A-Wish Foundation. My day can include writing media releases, helping plan events, organising picture opportunities and interviews, liaising with media about potential stories, writing blogs... the list is endless!
"One of memery's clients is Soroptimist International South-West Pacific (SISWP), who have launched a new project called Birthing in the Pacific. Through the Birthing in the Pacific program, the ladies of SISWP hope to reduce infant and maternal mortality rates in Papua New Guinea by providing midwives with better training and essential medical equipment.
"The Birthing in the Pacific story really resonates with women everywhere - we can all relate to how frightening it would be to give birth with no medical support.
"I approached Mamamia to see whether they would be intersted in featuring a piece on this story, being one of Australia's most influential news sites for women, and the editor asked me to put together an article for their Mamamia Cares section.
"The article has had a couple of really positive comments online, and has also been tweeted and shared on Facebook dozens of times. Invaluable exposure for the client and their amazing work!
"This is a great example of how traditional PR and social media are complementary platforms. Getting your story into the Twittersphere and the world of Facebook is so important - it brings so many people to the conversation than traditional PR alone.
"I'm really excited about finishing my Bachelor of Communication this year and seeing where my PR and communication career will take me in the future!" says Sally.