Abstract: Two days before the general election in 2014, eight Swedish party leaders were collectively subjected to an interview prank in the aftermaths of a major broadcast debate. During what they did not know were mock interviews, the party leaders’ faces were poked by the interviewer’s microphone. The prank went undetected until a YouTube video was posted on Election Day and the interviewer’s main communicative intention became apparent. By unpacking events surrounding the prank, I aim to discuss what communicative conditions allowed for it to be realized and also explore how it was received among their YouTube followers. What does this prank say about the changing conditions for politicians’ mediated visibility given the proliferation of digital media, and, specifically, for how they can be treated in interviews, if indeed it says anything?

Åsa Kroon

Bio: Åsa Kroon is Professor of Media & Communication at Örebro University, Sweden. She writes in the areas of broadcast talk, (new) media/interview practices, and web television.



About Research Seminar and Workshop Series

The research seminar and workshop series' occur each semester, each with a different topic and guest speaker from UQ or otherwise.

The seminars occur on a Friday afternoon from 3-4 pm in Room 601 in the Michie Building (#9).

Semester 2, 2017 Seminars & Workshops


Friday, 11 August

Technologies for the Analysis of Communication

Room 601, Michie Building (#9)

Dr Dan Angus

Friday, 18 August

Hotel October: The Deaths and Dates of Jacques Derrida and Walter Benjamin

Room 601, Michie Building (#9)

Prof. John Schad
(Department of English Literature and Creative Writing, Lancaster University)

Friday, 1 September

The Writer on the Road

Room 601, Michie Building (#9)

Dr James Cowan

Friday, 15 September

Birds of a feather? Trump, Chavez and the populist communication style in times of discursive disruption

Room 601, Michie Building (#9)

Dr Elena Block


Friday, 29 September

Making Hollywood Mobile: Labour in Global Film and Television Production

Room 740, Michie Building (#9)

Dr Kevin Sanson
(School of Communication, QUT)
Friday, 13 October

The Datafication of Religious Media:
Pulpit Plagiarism and the Spiritual Commons in American Sermons

Room 601, Michie Building (#9)

Dr Andrew Ventimiglia
(TC Beirne School of Law, UQ)
Friday 27 October

Cirrus: Innovative, Digitally Engaged Assessment for High Level Thinking

Room 601, Michie Building (#9)

Dr Natalie Collie, Dr Jennifer Clement, Kerry Kilner
Friday, 3 November

"The State of Fun": How Singapore's Fun Campaigns Legitimise an Emerging Casino Economy

Room 601, Michie Building (#9)

Dr Juan Zhang

Friday, 10 November

Historical Moods in Film

Room 601, Michie Building (#9)

Dr Robert Sinnerbrink
(Macquarie University)


Level 6, Michie Building (#9)
Room 801