Transnationalism in the Mainstream: Re-thinking Media Studies at a Global Scale

Associate Professor Adrian Athique | Institute for Advanced Studies in the Humanities

  • Friday 20 May
  • Room 601, Michie Building (#9)
  • 1pm - 2pm

For scholars engaged in the study of media audiences, the analytical turn towards transnational modes of media analysis has required a broad reassessment of the nature of media reception. In recent years, the 'transnational shift' has been marked by two critical imperatives: First of all, by a belated recognition that transnationalism is a dynamic of mainstream culture, rather than a minority pursuit and, secondly, by the practical imperative to consider the social and cultural implications of a global interactive media apparatus. Given the predominance of cultural nationalism as an political principle, the shift to a transnational framework raises substantive issues for both the epistemology and methodology of audience research. One of the most fundamental challenges, and opportunities, arising from this paradigm shift is the imperative to account for the different scales at which transnational media exchanges impact upon the social imagination of ordinary people in everyday life.  As such, the transnational turn overall will really bear fruit when it becomes able to accommodate a full spectrum of positionings and mediations along which we can zoom in and out. Arguably, this is how contemporary audience encounters with the local, national and global (or indeed the familial, social or civilisational) are being constructed, contested and juxtaposed against each other. That is, in a world of global simultaneity, they are made comprehensible within a sliding scale of the familiar and the strange.

Adrian Athique is Associate Professor in Cultural Studies in the Institute for Advanced Studies in the Humanities. He is the author of a number of books, including: The Multiplex in India: A Cultural Economy of Urban Leisure (2010, with Douglas Hill), Indian Media: Global Approaches (2012), Digital Media and Society (2013) and, most recently, Transnational Audiences: Media Reception on a Global Scale (2016), from which this talk is derived. 

About Research Seminar and Workshop Series

The research seminar and workshop series' occur each semester, each with a different topic and guest speaker from UQ or otherwise.

The seminars occur on a Friday afternoon from 3-4 pm in Room 601 in the Michie Building (#9).

Semester 2, 2017 Seminars & Workshops


Friday, 11 August

Technologies for the Analysis of Communication

Room 601, Michie Building (#9)

Dr Dan Angus

Friday, 18 August

Hotel October: The Deaths and Dates of Jacques Derrida and Walter Benjamin

Room 601, Michie Building (#9)

Prof. John Schad
(Department of English Literature and Creative Writing, Lancaster University)

Friday, 1 September

The Writer on the Road

Room 601, Michie Building (#9)

Dr James Cowan

Friday, 15 September

Birds of a feather? Trump, Chavez and the populist communication style in times of discursive disruption

Room 601, Michie Building (#9)

Dr Elena Block


Friday, 29 September

Making Hollywood Mobile: Labour in Global Film and Television Production

Room 740, Michie Building (#9)

Dr Kevin Sanson
(School of Communication, QUT)
Friday, 13 October

The Datafication of Religious Media:
Pulpit Plagiarism and the Spiritual Commons in American Sermons

Room 601, Michie Building (#9)

Dr Andrew Ventimiglia
(TC Beirne School of Law, UQ)
Friday 27 October

Cirrus: Innovative, Digitally Engaged Assessment for High Level Thinking

Room 601, Michie Building (#9)

Dr Natalie Collie, Dr Jennifer Clement, Kerry Kilner
Friday, 3 November

"The State of Fun": How Singapore's Fun Campaigns Legitimise an Emerging Casino Economy

Room 601, Michie Building (#9)

Dr Juan Zhang

Friday, 10 November

Historical Moods in Film

Room 601, Michie Building (#9)

Dr Robert Sinnerbrink
(Macquarie University)


Room 601, level 6, Michie Building (#9)