Transnationalism in the Mainstream: Re-thinking Media Studies at a Global Scale

Associate Professor Adrian Athique | Institute for Advanced Studies in the Humanities

  • Friday 20 May
  • Room 601, Michie Building (#9)
  • 1pm - 2pm

For scholars engaged in the study of media audiences, the analytical turn towards transnational modes of media analysis has required a broad reassessment of the nature of media reception. In recent years, the 'transnational shift' has been marked by two critical imperatives: First of all, by a belated recognition that transnationalism is a dynamic of mainstream culture, rather than a minority pursuit and, secondly, by the practical imperative to consider the social and cultural implications of a global interactive media apparatus. Given the predominance of cultural nationalism as an political principle, the shift to a transnational framework raises substantive issues for both the epistemology and methodology of audience research. One of the most fundamental challenges, and opportunities, arising from this paradigm shift is the imperative to account for the different scales at which transnational media exchanges impact upon the social imagination of ordinary people in everyday life.  As such, the transnational turn overall will really bear fruit when it becomes able to accommodate a full spectrum of positionings and mediations along which we can zoom in and out. Arguably, this is how contemporary audience encounters with the local, national and global (or indeed the familial, social or civilisational) are being constructed, contested and juxtaposed against each other. That is, in a world of global simultaneity, they are made comprehensible within a sliding scale of the familiar and the strange.

Adrian Athique is Associate Professor in Cultural Studies in the Institute for Advanced Studies in the Humanities. He is the author of a number of books, including: The Multiplex in India: A Cultural Economy of Urban Leisure (2010, with Douglas Hill), Indian Media: Global Approaches (2012), Digital Media and Society (2013) and, most recently, Transnational Audiences: Media Reception on a Global Scale (2016), from which this talk is derived. 

About Research Seminar and Workshop Series

The research seminar and workshop series' occur each semester, each with a different topic and guest speaker from UQ or otherwise.

The seminars occur on a Friday afternoon from 3-4 pm in Room 601 in the Michie Building (#9).

Semester 2, 2017 Seminars & Workshops

 

Friday, 2 March
3-4pm

Construction of Asylum Seekers

Digital Learning Space,
Joyce Ackroyd Building (#37)

Dr Stephen Crofts

Friday, 9 March
3-4pm

Workshop: Metrics for Grant Writing and Promotion

Digital Learning Space,
Joyce Ackroyd Building (#37)

Angela Hannan and Kathleen Smeaton
(UQ Library)

Friday, 16 March
3-4pm

Digital Learning Space,
Joyce Ackroyd Building (#37)

Dr Ewa Lajer-Burcharth
(Harvard University)

Friday, 23 March
3-4pm

Robert Smithton exhibition at UQ Art Museum

Digital Learning Space,
Joyce Ackroyd Building (#37)

Dr Amelia Barikin

Friday, 20 April
3-4pm

Rise of "Bright Noir": Redemption and Moral Optimism in American Contemporary TV-Noir

Digital Learning Space,
Joyce Ackroyd Building (#37)

Dr Alberto Garcia
(University of Navarra)

 

Friday, 27 April
3-4pm

Digital Learning Space,
Joyce Ackroyd Building (#37)

Prof. Murray Pomerance (tbc)
Friday, 4 May
3-4pm

Paul Lazarsfeld and Facebook: Re-Reading Personal Influence in an Age of Social Media

Digital Learning Space,
Joyce Ackroyd Building (#37)

Prof Tom O'Regan
Friday 18 May
3-4pm

Digital Learning Space,
Joyce Ackroyd Building (#37)

Dr Skye Doherty
Friday, 1 June
3-4pm

The Digital Face in Cinema, Technology, Cultural Reception

Digital Learning Space,
Joyce Ackroyd Building (#37)

Dr Lisa Bode