Transnationalism in the Mainstream: Re-thinking Media Studies at a Global Scale

Associate Professor Adrian Athique | Institute for Advanced Studies in the Humanities

  • Friday 20 May
  • Room 601, Michie Building (#9)
  • 1pm - 2pm

For scholars engaged in the study of media audiences, the analytical turn towards transnational modes of media analysis has required a broad reassessment of the nature of media reception. In recent years, the 'transnational shift' has been marked by two critical imperatives: First of all, by a belated recognition that transnationalism is a dynamic of mainstream culture, rather than a minority pursuit and, secondly, by the practical imperative to consider the social and cultural implications of a global interactive media apparatus. Given the predominance of cultural nationalism as an political principle, the shift to a transnational framework raises substantive issues for both the epistemology and methodology of audience research. One of the most fundamental challenges, and opportunities, arising from this paradigm shift is the imperative to account for the different scales at which transnational media exchanges impact upon the social imagination of ordinary people in everyday life.  As such, the transnational turn overall will really bear fruit when it becomes able to accommodate a full spectrum of positionings and mediations along which we can zoom in and out. Arguably, this is how contemporary audience encounters with the local, national and global (or indeed the familial, social or civilisational) are being constructed, contested and juxtaposed against each other. That is, in a world of global simultaneity, they are made comprehensible within a sliding scale of the familiar and the strange.

Adrian Athique is Associate Professor in Cultural Studies in the Institute for Advanced Studies in the Humanities. He is the author of a number of books, including: The Multiplex in India: A Cultural Economy of Urban Leisure (2010, with Douglas Hill), Indian Media: Global Approaches (2012), Digital Media and Society (2013) and, most recently, Transnational Audiences: Media Reception on a Global Scale (2016), from which this talk is derived. 

About Research Seminar and Workshop Series


Writing and communicating about pandemics: 2020 School of Communication and Arts Research Seminar Series

The research seminar and workshop series occur each semester, each with a different topic and guest speaker from UQ or otherwise.

Semester 1, 2020 Seminars & Workshops


Friday, 13 March

Literature as Media: Chinese Online Literature—Storytellers, platforms and transmedia literary world

(Part of the Platform Media: Algorithms, Accountability and Media Design EVENTS)

Dr Tony Xiang Ren, Western Sydney University, with A/Prof Kim Wilkins, Dr Helen Marshall & Emily Baulch

Friday, 27 March



Dr Cedric Courtois

Friday, 10 April


TBC Dr Beck Wise

Friday, 24 April



Dr Skye Doherty

Friday, 8 May


TBC Dr Andrea Bubenik

Friday, 22 May


TBC Dr Chris Hay

Friday, 5 June

Online via Zoom

Research Seminar - Imagining the End of the World: Writing the Apocalypse before Covid-19 Dr Helen Marshall

Friday, 3 July

Online via Zoom:

Research Seminar - Developing Disciplinary Literacies in Hybrid Classes

Dr Beck Wise



Room 601, level 6, Michie Building (#9)