Converging Professions or Practices? Shifting Dynamics in a Digital Communication World Toning Down the Antagonism Between Communication and Journalism

Presented by: Dr Franzisca Weder

Date: Friday 21 May 2021
Time: 12–1pm
Location: Online via Zoom 


Abstract

The growth of easy to use digital publishing technologies and related audience behavior influence public communication in general. We reached an era of “networked production of the public sphere”, with a concept of professional communicators working with the participation of the public and new communicator roles like citizen journalists or blogger, challenging our established principles and practices of communication under the labels of Journalism, PR or Marketing. In this presentation, we explore how public relations has been traditionally treated, both practically and theoretically, but how in rapidly changing communication contexts it becomes increasingly difficult to separate off particular communication practices as ‘public relations’, and others as ‘not public relations’. Therefore, we conceptualize ‘professional communication’ as rather co-creational, social practice and reflect on what it means for the future of communication in terms of required skills and education; here, we draw on narrative interviews conducted with UQ-summer research scholars in Central Europe (n = 30), New Zealand (n = 7), Australia (n = 15) and the Pacifics (n = 5) with a wide range of communicator roles ranging from journalists to communication consultants, to activists and individuals working as bloggers or social influencers. These conversations show that while the professions are still strictly demarcated, apparently there is an increasing common sense of professional communication as converged practices of ‘publishing’, ‘storytelling’ and dealing with technology under the label of ‘editing’. Thus, our presentation identifies the need for far more sophisticated and complicated predictions of the place of the role and theorising of professional communication in the future - not only but mainly for students growing into the disrupted field of communication.  


Presenter

Dr Franzisca Weder is a Senior Lecturer in the School of Communication and Arts at the University of Queensland. Until 2019, she worked as Associate Professor at the University of Klagenfurt (Austria), after earning her PhD (Journalism) and habilitation/2nd PhD (Communication) from the University of Eichstätt-Ingolstadt (Germany). Franzisca Weder was responsible for the Sustainability program at the University of Klagenfurt, and is acting Vice-Chair of the International Environmental Communication Association (IECA) as well as Secretary of the Environmental Communication Division of the International Communication Association (ICA).


 

About Research Seminar and Workshop Series

 


School of Communication and Arts Research Seminar Series

The research seminar and workshop series occur each semester, each with a different topic and guest speaker from UQ or otherwise.

Friday, 5 March
12-1pm

Online via Zoom

Research Seminar - What Has Streaming Done to Television? Platform Interfaces and Contemporary Viewing Dr Elliott Logan

Friday, 5 March
12-1pm

Online via Zoom

Research Seminar - Building cultural citizenship through drama: A study of The Community Theatre in Singapore Dr Natalie Lazaroo

Friday, 23 April
12-1pm

Online via Zoom

Research Seminar - Passing as White (Collar): Jim Crow’s Typewriter and the Harlem Renaissance Dr Tamlyn Avery

Friday, 7 May
12-1pm

Online via Zoom

Research Seminar - HDR Roundtable: Ethical or exploitative? The representation of violence and trauma in literature and screen media  Bonnie Evans, Taryn Bashford, Jasmine Sandes, Meg Vann

Friday, 21 May
12-1pm

Online via Zoom

Research Seminar - Converging Professions or Practices? Shifting Dynamics in a Digital Communication World Toning Down the Antagonism Between Communication and Journalism Dr Franzisca Weder

Friday, 4 June
12-1pm

Online via Zoom

Research Seminar - Facilitating co-innovation towards sustainable livestock systems in Timor Leste – pulling out all the (communication) stops A/Prof Elske van de Fliert

Friday, 18 June
12-1pm

Online via Zoom

Research Seminar -  Holograms and (Dis) Embodied Intimacy in an Era of Ubiquitous Computing Dr Samantha Lindop

Friday, 6 August
1-2pm

Online via Zoom

Research Seminar - All Scripts are Adaptations? Michael Eaton MBE

Friday, 27 August
12-1pm

Online via Zoom

Research Seminar - Chilling Effect: The law, lawyers, journalists, and editorial processes Dr Richard Murray

Friday, 10 September
12-1pm

Online via Zoom

Research Seminar - Mrs America’s Prosthetic Feminist Memory: The ‘Discovery’ of a Cool Feminism for Postfeminist Times Dr Marg Henderson and Dr Anthea Taylor (USyd)

Friday, 24 September
1-2pm

Online via Zoom

In coversation with Laura Elvery A/Prof Stephen Carleton

 

Venue

Online via Zoom