Who Owns Your Face? Personal Identity Rights in the Era of Augmented Reality and Facial Recognition Tech​

Presented by Gordon Finlayson

Date: Friday 2 August, 2019
Time: 3:00pm-4:00pm
Location: Digital Learning Space (Room 224, Level 2), Joyce Ackroyd Building (#37) 


Who owns your face? Recent advances in augmented reality and facial recognition are posing questions for governments, big tech and privacy advocates about what rights individuals have to control their own personal identity. The widespread adoption of DeepFake and augmented reality technology has provided opportunities for consumer manipulation and appropriation of personal identity to an extent only previously available in the VFX industry. That has created exciting new opportunities for DIY VFX, gaming and media production but has also opened the door to sophisticated identity theft, fake news and unethical identity exploitation. Meanwhile our personal identity is increasingly being used through facial recognition tech by big tech and governments to track our movements, buying habits and behaviour, raising significant privacy questions.


Gordon Finlayson is a leading international lawyer in the field of entertainment and technology. He has worked as chief legal officer for some of the world’s leading media companies, including HBO (Europe), ZEE (International) and Showtime (MENA). His career highlights include the production of European premium original programming for HBO; the international launches of OTT services such as HBO GO and ZEE5 and navigating the dynamic legal environment in the MENA region during the Arab Spring.  

Gordon gained his LLM from University College London, his LLB from UNSW, and a BA Communication from University of Canberra. He writes about the law, technology, media and music, and is currently Director of Legal for Abu Dhabi’s media and entertainment hub, twofour54.



About Research Seminar and Workshop Series


Writing and communicating about pandemics: 2020 School of Communication and Arts Research Seminar Series

The research seminar and workshop series occur each semester, each with a different topic and guest speaker from UQ or otherwise.

Semester 1, 2020 Seminars & Workshops


Friday, 13 March

Literature as Media: Chinese Online Literature—Storytellers, platforms and transmedia literary world

(Part of the Platform Media: Algorithms, Accountability and Media Design EVENTS)

Dr Tony Xiang Ren, Western Sydney University, with A/Prof Kim Wilkins, Dr Helen Marshall & Emily Baulch

Friday, 27 March



Dr Cedric Courtois

Friday, 10 April


TBC Dr Beck Wise

Friday, 24 April



Dr Skye Doherty

Friday, 8 May


TBC Dr Andrea Bubenik

Friday, 22 May


TBC Dr Chris Hay

Friday, 5 June

Online via Zoom

Research Seminar - Imagining the End of the World: Writing the Apocalypse before Covid-19 Dr Helen Marshall

Friday, 3 July

Online via Zoom:

Research Seminar - Developing Disciplinary Literacies in Hybrid Classes

Dr Beck Wise



Digital Learning Space (Room 224, Level 2), Joyce Ackroyd Building (#37)