Research Seminar - Who Owns Your Face? Personal Identity Rights in the Era of Augmented Reality and Facial Recognition Tech

Who Owns Your Face? Personal Identity Rights in the Era of Augmented Reality and Facial Recognition Tech​

Presented by Gordon Finlayson

Date: Friday 2 August, 2019
Time: 3:00pm-4:00pm
Location: Digital Learning Space (Room 224, Level 2), Joyce Ackroyd Building (#37) 

Abstract:

Who owns your face? Recent advances in augmented reality and facial recognition are posing questions for governments, big tech and privacy advocates about what rights individuals have to control their own personal identity. The widespread adoption of DeepFake and augmented reality technology has provided opportunities for consumer manipulation and appropriation of personal identity to an extent only previously available in the VFX industry. That has created exciting new opportunities for DIY VFX, gaming and media production but has also opened the door to sophisticated identity theft, fake news and unethical identity exploitation. Meanwhile our personal identity is increasingly being used through facial recognition tech by big tech and governments to track our movements, buying habits and behaviour, raising significant privacy questions.

Presenter:

Gordon Finlayson is a leading international lawyer in the field of entertainment and technology. He has worked as chief legal officer for some of the world’s leading media companies, including HBO (Europe), ZEE (International) and Showtime (MENA). His career highlights include the production of European premium original programming for HBO; the international launches of OTT services such as HBO GO and ZEE5 and navigating the dynamic legal environment in the MENA region during the Arab Spring.  

Gordon gained his LLM from University College London, his LLB from UNSW, and a BA Communication from University of Canberra. He writes about the law, technology, media and music, and is currently Director of Legal for Abu Dhabi’s media and entertainment hub, twofour54.