Webtoons are a new addition to the popular Korean Wave creative industry phenomenon, which includes recent activities involving the supergroup BTS and their webtoon Save Me, as well as digital content created by Marvel superstar Stan Lee and others from the US entertainment industries. Vertically-scrolling webtoons – a term merging “web” and “cartoons,” coined in South Korea in the early 2000s, have become a transmedia phenomenon. Presenters: Tae-Jin Kang, Park Seok-hwan, Sun-Tae Hwang, Aaron Sammut, Lee Jae-Sik, Milan Ilich, Dan Gilmore, Dingkun Wang.