Digital publishing is broadly defined in industry and policy contexts in China as including eBooks, digital newspapers, mobile publishing, blogging, internet advertising, digital music, online games, online animation and online education. According to the 2017/8 Annual Report of the Chinese Digital Publishing Industry, the total digital publishing revenue is 833 billion RMB (AU$ 170 billion), but the sectors closely related to print publishing like eBooks only account for 1.03%. What does this broad digital content system mean for publishers? What are the new opportunities in the age of disruption and convergence? And what are the unique digital publishing practices in China? In this lecture, I will give you a brief introduction of China’s digital publishing transformation through the case studies of initiatives in eBooks, audiobooks, social reading and transmedia adaptation. I will also discuss how China’s digital publishing innovation shed new light on the global understanding of publishing futures and the new opportunities for Australian publishers and writers in China’s emergent digital content markets. This seminar will be presented by Dr Tony Xiang Ren, University of Western Sydney and is timed so Writing, Editing and Publishing students are able to attend.